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Lead Well Build Better

Lead Well Build Better

Von: Shanté Smith-Daniels
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Each week, I sit down with the people behind real business growth from operations leaders and revenue experts to coaches, strategists, and founders.


We talk about what happens behind the scenes: the systems, decisions, and conversations that shape healthy teams, steady growth, and values that show up in the work.

© 2025 Lead Well Build Better
Management & Leadership Ökonomie
  • Branding for Founders: How to Align Your Team, Culture, and Strategy with Nishat Jones
    Dec 10 2025

    Shante sits down with Nishat Jones, Fractional Chief Growth & Marketing Officer and founder of Strate8.com. Nishat helps B2B companies build brands that actually work—not just on the website, but inside the organization where alignment, clarity, and culture truly live.

    In this conversation, you’ll hear what a brand really is, why misalignment quietly drains revenue, and how founders can create teams that operate as one unified voice. This episode is practical, honest, and packed with insights for anyone leading people, revenue, or strategy.

    ⏱️ Episode Chapters
    00:00 – Welcome
    01:14 – Nishat’s Journey to Becoming a Fractional CMO
    03:00 – When Leaders Struggle to Model the Brand
    04:48 – The Hidden Costs of Misaligned Branding, Sales & Marketing
    05:17 – How a Fractional CMO Rebuilds Team Alignment
    08:10 – AI in Branding: Helpful or Harmful?
    09:38 – What Actually Makes Up a Brand (Brand Architecture)
    10:33 – Helping Founders Discover Their Brand Story
    11:46 – Why Customer Feedback Matters in Branding
    14:47 – Why Customers Resist Rebrands (The Twitter/X Effect)
    18:50 – Final Leadership Insight: Operate as One Brand, One Team
    20:47 – Closing Thoughts

    🔗 Connect with Nishat Jones
    LinkedIn
    Website - www.strate8.com

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    21 Min.
  • The Wonderful Thing Called Rest with Dr Brittany Connors
    Dec 3 2025

    In this episode of Lead Well, Build Better, Dr. Brittany Connors breaks down the real meaning of rest. She explains why rest is more than a break. It is a capacity-building tool that helps leaders think clearly, lead better, and show up with empathy.

    We talk about overlooked signs of burnout, how to build a rest strategy you can use at home, and why rest should sit at the top of your self-care list. Dr. Connors shares practical steps founders can use today, from reviewing their time to building “micro rest” into the week.

    If you lead a team, run a business, or feel stretched thin, this conversation gives you grounded tools to restore your energy and reset how you work.

    What you will learn:
    • How rest expands your capacity
    • Signs you are pushing past your limits
    • How to build a simple rest routine at home
    • How rest supports team culture and performance
    • Why silence improves clarity and decision-making

    Connect with Dr. Brittany Connors:
    LinkedIn: https://www.linkedin.com

    Website: https://www.optimistictheory.com

    Email: info@optimistictheory.com

    Listen to more episodes on Apple & Spotify.
    Subscribe for real conversations on leadership and sustainable success.

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    30 Min.
  • Trailer: Lead Well, Build Better — A Show for Purpose-Driven Founders
    Oct 23 2025

    Welcome to Lead Well, Build Better — the show for founders and CEOs who want to scale with clarity, not chaos.

    If you’re building with purpose and want practical strategies to streamline operations, lead stronger teams, and create systems that scale, this is your corner of the internet. I’ll pull back the curtain on real lessons from the field—fractional COO insights, workflow breakdowns, leadership frameworks, and the tools successful founders use to regain time, increase profit, and lead with confidence.

    This isn’t theory. It’s the work.

    Subscribe and join a community of founders committed to building businesses that run without running them. Let’s lead well and build better—together.

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    1 Min.
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