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This week on The Couch Pod, we sit down with Lars Hauwert — a Dutch furniture entrepreneur who scaled his online and retail furniture brand to $9 million in sales in just 2.5 years.

We dive deep into what makes a furniture product actually sell, how to create a high-margin assortment, and why most furniture stores are missing the mark. Lars breaks down his blueprint for scaling a furniture business online — including how to find winning products, build trust with customers, and get them to drop $5K+ straight from your website.

If you’re flipping couches and thinking about launching a showroom or taking things online… this episode is a must-listen. Lars has the receipts, and his advice can save you thousands in costly mistakes.

Podcast Chapters:

00:00:00 Podcast Trailer
00:01:00 Intro
00:05:23 The 80/20 Rule in E-commerce Fulfillment
00:10:56 Importance of Quality Control in Importing
00:16:08 Understanding the Dutch and US Furniture Markets
00:21:43 Selling a Brand: The Process and Strategy
00:27:30 Finding a Unique Product Supply Strategy
00:32:43 Blueprint for Selling Furniture Online and Offline
00:38:07 Key Strategies for Furniture E-commerce Success
00:43:21 Tips for Choosing and Curating Furniture Inventory