Kodak Hits CTRL+Z
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Kodak Hits CTRL+Z
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In 1981, a study Kodak paid for and signed told the company that digital photography would kill film within a decade. Kodak read its own warning and used it to squeeze a few more years out of film instead. The company that invented the digital camera filed for bankruptcy in 2012.
It almost went the other way. Kodak got two clean chances to undo the same mistake, the first in 1981 and a second in 1996. Across the Pacific, a company caught in the identical trap made the move Kodak wouldn't, and it's still here today, inside most of the screens on Earth.
What if Kodak had believed its own people?
This week we hit Control Z twice on the warnings Kodak refused to read, follow both timelines forward, and find the lesson underneath: an early warning is only worth anything if you use it to leave.