“You cannot save yourself to success. You can only sell your way to success. So the more revenue you bring in, the more opportunity you have of being successful.” – Oscar Ferenczi

Entrepreneurs stay busy. Serving clients. Hiring. Marketing. Solving problems. Chasing opportunities. But activity does not equal profitability. In this week’s lesson, Oscar Ferenczi delivers a firm but practical reminder: if you do not know your numbers, you are not leading your business. You are reacting to it.

Revenue is the starting point. Not projections. Not hope. Not assumptions. Actual revenue.

Oscar breaks down one of the simplest and most powerful calculations in business: average case value. When you know what each client is worth on average, you can forecast responsibly. Without that number, you are operating on guesswork. And guesswork leads to overspending.

Payroll is not an expense. It is an investment.

And every investment must produce a return. So how do you determine whether an employee is producing one? Oscar walks through a practical, back-of-the-envelope approach to estimating monthly revenue, payroll costs, cost of goods sold (COGS), and gross profit.

If your payroll outpaces revenue, you are running at a loss. If your gross profit cannot sustain the rest of your expenses, you are funding stress instead of growth. Knowing these numbers determines whether you can hire, expand, maintain, or cut back, and if you can take home real profit.

In this episode’s Hot Seat, a firm owner reconsiders hiring for a new role and potentially exiting a practice area due to a cash crunch. Oscar’s response is clear: look at the numbers before you make an uninformed decision. Because without financial clarity, you cannot diagnose what decisions will or will not serve your business.

This week, identify:

1. Your actual monthly revenue
2. Your average case value
3. Your total monthly payroll
4. Your gross profit after payroll

Leadership begins by knowing your actual numbers, not estimates or guesswork.

• Get Comfortable With Your Budget
• Do Not Trust Your Feelings
• What Are Your Priorities?

The Exponential Entrepreneur is for driven entrepreneurs who already know that mindset is the key to everything and are ready to move beyond knowing into doing.

Hosted by Erika Ferenczi, the show features lessons from the co-creators of The Practical Profitable Mindset Program: RJon Robins, Alejandra Leibovich, Erika Ferenczi, and Oscar Ferenczi. They are a team of battle-tested entrepreneurs who have built multimillion-dollar businesses from the ground up.

They didn’t get lucky. They got disciplined. They did the inner work that made exponential growth possible.

Each episode delivers one clear lesson pulled directly from the program, with actionable strategies and real-world application. No theory. No fluff. Just the truth about what it takes to think bigger, act bolder, and create results.

This podcast is for entrepreneurs who are ready to stop playing small and start creating exponential growth in their business and life. This is where it all begins.

• Visit www.ExponentialEntrepreneur.com
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