How long does it take your hotel to close a sale for a group booking? How many employee hours are spent on that sale? While group bookings offer an enormous opportunity for additional revenue, the group sales process can be difficult and time-consuming. How can sales teams manage this process with speed and accuracy? One word: Automation! 

With nearly two-thirds of sales managers’ time is spent on non-revenue-generating activities such as manual data entry, lack of technology, and automated processes that disrupt the performance of hotel sales teams. Trace shares the real-world challenges of today's hotel sales professionals and how automation helps them stay ahead of the competition and truly optimize sales funnels to drive more business and, in turn, ensure their property’s success.

Times have changed a lot since the pandemic, with the accelerated pace of technology and business affecting all facets of group business. There’s no question that relationships matter more than ever in the hotel industry. Jaime shares her insights based on her experience transforming underperforming markets into powerful sources of revenue for various high-profile retail and luxury hotel organizations. She shares tips on how she leverages her exceptional communication and active listening acumen to secure alliances with industry leaders and consistently exceed client expectations. Jaime is a creative and astute brand ambassador with a proven record of innovating engaging marketing deliverables at national trade shows to bolster existing client bases and augment growth.

As a hospitality veteran by trade, Kristi gets candid about her two decades of experience in the hotel and revenue management side of the industry. She has her pulse on the needs of the hospitality industry and has advised hundreds of hotels worldwide on improving their business strategy, hotel performance, and overall profitability. She is a recognized expert in hospitality and a frequent speaker at industry conferences and universities, as well as a former member of the Board of Directors for the HSMAI Revenue Management Special Interest Group.