Builders put enormous effort into creating great experiences, yet many buyers still feel confused, overwhelmed, or disconnected once they’re under contract. Why does that gap exist?

In this episode of Just Make It Pretty, Sarah sits down with Nate Edwards, Co-Founder and Head of Strategic Partnerships at Virtuo, to explore the buyer experience builders don’t always realize they’re creating.

Drawing from Nate’s background in corporate relocation andhomeowner experience, this conversation looks at the homebuying journey through the buyer’s eyes. Together, Sarah and Nate unpack how internal processes, handoffs, and well-intentioned systems can quietly shape buyer trust,confidence, and perception often without anyone meaning to create friction.

This episode is less about fixing one big problem and moreabout noticing the small disconnects that compound over time and how empathy, alignment, and clarity can fundamentally change the ownership experience.

In this episode, we cover:

• What the homebuying process actually feels like for buyers after they’re under contract
• Where confusion and anxiety most commonly show up in the journey
• Why builders often underestimate the emotional weight of this phase
• How internal misalignment quietly shows up for buyers
• The small moments that have the biggest impact on trust
• Why clarity inside teams creates confidence for buyers
• How shifting perspective can improve the entire ownership experience

Connect with Nate:

LinkedIn: https://www.linkedin.com/in/nathan-edwards-54596519/

Virtuo: https://www.virtuo.com/

Email: nate@virtuo.com

A new generation of leaders is changing how teams are led, supported, and motivated. In this episode, Sarah sits down with Emily Studenmund to talk about what it really looks like to lead as a young professional in a high-responsibility role.

This conversation explores how Emily has challenged traditional leadership norms, earned trust and credibility, and built a leadership style rooted in clarity, empathy, and confidence, without burning out or trying to fit outdated molds.

In this episode, we cover:

• What it’s like stepping into leadership early in your career

• How younger leaders are redefining credibility and trust

• Pushing back on “this is how it’s always been done” thinking

• Leading with communication, empathy, and accountability

• Balancing approachability with clear expectations

• Why effective leadership today looks different than it did even five years ago

This episode is for emerging leaders, marketing professionals, and anyone navigating leadership while questioning the old rules.

Connect with Emily Studenmund:

https://www.linkedin.com/in/emily-studenmund/

What if buyers could feel connected to a home beforeit’s ever built?

In this episode of Just Make It Pretty, Sarah sits down with Nathan Nasseri, founder of ResVR, to explore howvisualization, VR, and immersive technology are reshaping the way buyers discover, connect with, and purchase homes.

This conversation goes beyond renderings and floor plans.Nathan breaks down how immersive experiences influence buyer confidence, emotion, and trust, and why visualization is no longer just a marketing tool, but a core part of the buyer journey. From selling homes that don’t yet exist to blending data with storytelling, this episode looks at where buildermarketing has been, where it is now, and where it’s headed next.

If you’re a builder, marketer, or sales leader thinking about the future of buyer experience, this episode offers a clear and grounded look at how technology and humanity can work together.

In this episode, we cover:

• How visualization in homebuilding has evolved over the past decade
• Why immersive experiences are changing buyer expectations
• The emotional impact of seeing and experiencing a home before it’s built
• How VR and visualization help buyers feel confident in their decisions
• Why connecting visualization to data matters for trust and accuracy
• What the future of virtual home design and buyer interaction looks like
• How builders can adopt new technology without losing the human touch

Connect with Nathan & ResVR:

LinkedIn: https://www.linkedin.com/in/nathannasseri/

Website: https://resvr.com/

YouTube: https://www.youtube.com/@ResVR_