You ever look around and think, “Why are so many women in our age group starting businesses right now?”

It’s not your imagination — and it’s not just one type of woman doing it.

In this episode, Trish talks about what’s actually driving the surge: experience finally getting recognized as valuable, “security” feeling different than it used to, and why ownership and flexibility are becoming non-negotiables for a lot of us.

You’ll also hear Trish’s own origin story — how she was consulting as an instructional designer inside a large legal firm, got nudged by her boss to finally start her company, took the leap in 2010 at 43… and that same firm became her first full-time client.

This isn’t a “quit your job and manifest it” conversation.

It’s real talk about why this trend is growing, why it’s showing up across all backgrounds (not just corporate), and how to spot the business seed you may already be sitting on.

Inside the episode:

Why the rise in women-owned business creation is a real shift — not just a vibe (with data)

The “bridge” approach to entrepreneurship (and why many women start without a dramatic cliff-jump)

Why this movement includes educators, caregivers, service providers, ministry/nonprofit leaders, and women rebuilding after life changes

How experience becomes something you can package — even if it feels “too normal” to count

Why the definition of “security” has changed — and what women are doing instead

The practical reason flexibility is pushing more women toward entrepreneurship

How technology makes it possible to start smaller, smarter, and more sustainably

A simple question to uncover your first offer idea — without reinventing your whole identity

Your reminder today: You’re not starting from scratch — you’re starting from experience. And if you’ve been feeling that nudge, it’s worth paying attention to.

Read the full transcript here: https://tlc-creative.com/just-a-number-transcripts

Sources for the data mentioned:

Gusto — Women Are Behind Nearly 1 in 2 New Businesses (May 21, 2025) https://gusto.com/resources/gusto-insights/womens-entrepreneurship-2025

Gusto — 2025 New Business Formation Report (Apr 3, 2025) https://gusto.com/resources/gusto-insights/new-business-formation-report-2025

EPOP / NORC — 2025 Women Business Ownership Fact Sheet (PDF) https://epop.norc.org/content/dam/epop/media/in-the-news/pdf/2025-women-business-ownership-fact-sheet.pdf

Links:

Website: https://tlc-creative.com

Instagram: @tlccreativeagency

Sign Up for our Newsletter: https://www.tlc-creative.com/the-vault

If this episode gave you that “okay… maybe I can do this” feeling, hit Follow and leave a review. It helps more than you think.

You ever catch yourself saying, “I don’t really have expertise”… while being the person everyone calls when they’re stuck?

In Episode 3, Trish pulls expertise out of the “fancy title” category and puts it where it actually belongs: real life.

Because most women over 40 aren’t short on knowledge, they’re short on recognition. What you call “just life” might be the exact thing someone else has been trying to figure out for months.

This isn’t about building an offer or finding a niche. Not yet. This is about finally seeing what’s already true: if it makes life easier for someone else, it counts.

Inside the episode:

• The simplest definition of expertise (and why it’s way more relatable)
• The reason what you’re best at feels “too normal” to matter
• Five clues your everyday know-how is actually valuable
• A real example of expertise in action: the woman who started YouTube in her 70s and built an audience by sharing practical life skills
• Why you don’t need to be the best, just helpful

Your reminder today: Stop waiting for your knowledge to feel “big enough.” If it saves someone time, stress, money, or overwhelm, it matters. And so do you.

Read the full transcript here: https://tlc-creative.com/just-a-number-transcripts

Links:

Website: https://tlc-creative.com

Instagram: @tlccreativeagency

Sign Up for our Newsletter: https://www.tlc-creative.com/the-vault

If Episode 3 hit you with a “wait… I do know stuff” moment, hit Follow and leave a review. It helps more than you think.

You ever catch yourself thinking, “I’m too old to start over”… and instantly feel exhausted like you just signed up for a triathlon you didn’t train for?

In Episode 2, Trish flips the script on “starting over” and calls it what it really is for most women over 40: starting aligned.

This isn’t a fluffy “follow your dreams” pep talk. It’s a real conversation about what happens between 40 and 60 when you stop performing, stop shrinking, and start craving work (and life) that actually fits.

We break down why changing direction isn’t failure, it’s clarity. And how your lived experience isn’t “random life stuff”… it’s raw material for content, offers, and income.

Inside the episode:

• Why “starting over” is the wrong story (and why women say it like a confession)
• What “alignment” actually means (no glitter, no mess, no fake calm)
• A simple 3-question alignment check to uncover what you should build next
• Why passion isn’t fluff. It's data. (and how it turns into something teachable)
• The truth about being “expert enough”: people don’t need a guru… they need a guide
• A simple framework to turn wisdom into an offer: Clue → Proof → Offer
• Examples like meal planning, budgeting, medical self-advocacy (aka real skills that real people will pay for)

Your reminder today: You’re not behind. You’re not broken. And you’re definitely not starting from zero. You’re starting from experience ... and that’s the whole point.

Read the full transcript here: https://tlc-creative.com/just-a-number-transcripts

Links:

Website: https://tlc-creative.com

Instagram: @tlccreativeagency

Sign Up for our Newsletter: https://www.tlc-creative.com/the-vault

If you’re done forcing yourself to fit into old versions of your life, hit Follow—Episode 3 is going to make you rethink what “expert” even means.

You ever apply for jobs you’re clearly qualified for… and get hit with radio silence? Not even a “thanks but no thanks.” Just… nothing.

In Episode 1, Trish shares an experiment she ran intentionally: applying to over 50 roles — roles she was fully qualified for — and getting zero interviews. This isn’t a “poor me” episode. It’s a truth episode.

We dig into why job searching after 40 can feel like becoming invisible, how modern hiring systems can filter people out before a human ever lays eyes on them, and how women with experience are often measured by assumptions instead of ability.

Then we reframe the whole thing: what if the silence isn’t a reflection of your value — but a signal to stop waiting for permission?

Because you’re not starting over. You’re starting aligned.

Inside the episode:

• The experiment and what it revealed
• Age bias: what it looks like now (and why it’s harder to prove)
• AI + automation in hiring and why “qualified” isn’t always enough
• A mindset shift for women over 40 who are done shrinking
• The bigger mission: building offers, content, courses, and income from lived experience

Your reminder today: You don’t need to beg for a seat at a table that was never built for you. You can build your own.

Read the full transcript here: https://tlc-creative.com/just-a-number-transcripts

Links:

Website: https://tlc-creative.com

Instagram: @tlccreativeagency

Sign Up for our Newsletter: https://www.tlc-creative.com/the-vault

If you’re done being overlooked, you’re in the right place. Hit Follow so the next episode shows up automatically.