On JobsWorth this week, I’m joined by Alannah Brown, founder of non-alcoholic cocktail brand HotDrop Drinks.

In a little over 12 months, she has learned about an industry she’d never worked in, turned an idea into a fully fledged brand, gone to market with three products, and done all of this alongside a full-time job in insurance.

If the first question that jumps into your head is “HOW?”, then don’t worry, I spend a good chunk of the conversation asking exactly that.

We get Alannah’s take on building boundaries between life and work, find out what it takes to remain productive when you’re spinning alllll of the plates, and learn how the pressure of building a brand-new business from the ground up has affected her over the last year.

We also explore the inspiration behind the brand, how drinking culture has evolved over the past ten years, and discuss why so many big brands get it wrong when trying to appeal to non-drinkers.

Alannah is on a mission to make HotDrop the go-to brand when alcohol isn’t on the cards. Once you’ve listened to this episode, it’s hard to imagine a world where that’s not going to happen.

Please enjoy… Alannah Brown.

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