Once you’ve clarified what you want and identified employers that align, the next step is creating a clear, authentic personal brand. In this episode of the Job Search Reset series, we focus on how to define what you want to be known for—and communicate it in a way that resonates with employers.

You’ll learn how to:

• Identify the intersection of your strengths, interests, and employer needs
• Break your value into 3–5 “Impact Zones” that define your brand
• Craft a simple personal brand statement using the “I help X achieve Y by doing Z” formula

This isn’t about slogans or buzzwords—it’s about clarity and consistency. With a strong personal brand, you’ll show up in your job search with confidence and focus.

Episode Timestamps
00:00 – Welcome and series introduction
01:08 – Why your personal brand matters in the job search
01:59 – What most people get wrong when asked “What makes you unique?”
03:06 – Understanding your audience: what employers care about most
04:44 – Connecting your strengths, interests, and employer needs
05:19 – Defining your 3–5 Impact Zones
06:08 – The personal brand statement formula (“I help X achieve Y by doing Z”)
08:26 – How to use your brand statement across materials and conversations
09:19 – Next steps: shifting from duty to impact

Coming up next: How to switch from a “duty” to an “impact” mindset so you can stand out in a crowded job market.

P.S. If you’ve found this episode helpful and want to support the podcast, buy me a coffee here! Your support helps me keep creating content that helps high-performing misfits find work that fits.