Poppi disrupted the soda industry not with a prebiotic beverage that was better for you, but by making the desire to drink soda feel cool.

In this episode, I’m breaking down the Poppi story and the fizzy little pre-biotic soda that turned a healthier soda alternative into a cultural phenomenon. I’ll unpack Poppi brand strategy, the genius behind the Poppi rebrand, and how the shift from Mother Beverage to Poppi transformed a niche wellness drink into a bright, bold, billion-dollar brand.

This is more than a beverage business case study. It’s a lesson in desire, identity, creator culture, and the power of making something functional feel emotionally irresistible.

I talk about Allison Ellsworth Poppi founder journey, the scrappy origin story, the Poppi Shark Tank story, and the turning points that helped explain how Poppi became a billion dollar brand. I’ll also get into the Poppi acquisition, what made Poppi successful, and how Poppi disrupted the soda industry by making soda feel fun, modern, and socially acceptable again.

This episode is for creative professionals, marketers, founders, content strategists, side hustlers, and anyone obsessed with why certain brands break through while others disappear into the algorithmic abyss.

You’ll walk away with brand lessons for creatives and marketing lessons for creative professionals you can apply to your own work, personal brand, business, or next big idea.

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📲 I love hearing from you—follow @JeansWithABlazer for latest episode updates and @melbeuz on Instagram and tag me your biggest takeaways, your latest wins, or what topics you want to hear next.

Listen to Jeans with a Blazer on your favorite platforms:

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Connect with the Show and host:

• Show: Instagram.com/jeanswithablazer
• Host: instagram.com/melbeuz/
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• Email: hello@jeanswithablazer.com

Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.

Michael Jackson wasn’t iconic because he was talented. He became the King of Pop because he turned his gifts into a world around a larger-than-life persona that no one could confuse with anyone else.

I’m exploring MJ through the lens of creativity, identity, and his genius behind his cultural impact. What made him so magnetic? How did his vision become so recognizable? And what can creatives, creators, artists, and storytellers learn from the way he turned influence, discipline, style, and emotion into a personal brand no one could mistake for anyone else’s? From his theatrics to signature moves like the moonwalk and his undeniable influence.

I’ll also unpack practical Michael Jackson lessons for creatives: how to stand out as a creator, how to create memorable content, how to find your creative voice, and how to build a more magnetic personal brand.

Send us Fan Mail

📌 Subscribe to the podcast so you never miss an episode.
⭐ Leave a review—it helps more people find the podcast and keeps these conversations going.
📲 I love hearing from you—follow @JeansWithABlazer for latest episode updates and @melbeuz on Instagram and tag me your biggest takeaways, your latest wins, or what topics you want to hear next.

Listen to Jeans with a Blazer on your favorite platforms:

• Apple Podcasts
• Spotify
• YouTube

Connect with the Show and host:

• Show: Instagram.com/jeanswithablazer
• Host: instagram.com/melbeuz/
• Website & Newsletter: Jeanswithablazer.com
• Email: hello@jeanswithablazer.com

Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.

What if the most exciting moments of your life are the ones you didn’t plan?

I am not a country music fan... and yet, I wound up spontaneously at Stagecoach. There was good music, good vibes, then a crazy turn of events with an emergency evacuation that turned into a powerful reminder of the importance of letting go of control.

If you’ve ever felt stuck in routine, overly focused on productivity, or uncomfortable with uncertainty, this conversation will show you how to be more present, embrace the unknown, why control might be holding you back, and remind you to live in the moment.

Whether you’re looking for spontaneous experiences examples, a mindset shift around control, or simply a fresh perspective on how to live a little more freely—this one’s for you.

Send us Fan Mail

📌 Subscribe to the podcast so you never miss an episode.
⭐ Leave a review—it helps more people find the podcast and keeps these conversations going.
📲 I love hearing from you—follow @JeansWithABlazer for latest episode updates and @melbeuz on Instagram and tag me your biggest takeaways, your latest wins, or what topics you want to hear next.

Listen to Jeans with a Blazer on your favorite platforms:

• Apple Podcasts
• Spotify
• YouTube

Connect with the Show and host:

• Show: Instagram.com/jeanswithablazer
• Host: instagram.com/melbeuz/
• Website & Newsletter: Jeanswithablazer.com
• Email: hello@jeanswithablazer.com

Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.