Guest: Jake Kirts

Host: Randy Chaffee

Producer / Director / Co-Host: Wes Wyatt

Episode Summary:

Jake shares Blitz Builders’ second-generation story and decades of service within the NFBA, digging into how post-frame construction has evolved from simple “pole barns” to high-end, lifestyle-driven projects—from equestrian facilities to barndominiums. He and Randy riff on why giving back to the industry matters, how supplier–builder collaboration fuels innovation, and why great sales today is less about specs and more about listening, consulting, and helping customers design the life they want inside the building.

Key Takeaways:

Service first: participating in NFBA committees and chapters lifts the whole industry and leaves a legacy.

Post-frame ≠ “just a barn”: the category now spans premium residential and commercial builds, including barndominiums.

Sell the lifestyle, not the lumber list: consultative conversations beat feature dumps and “commission breath.”

Collaboration wins: builders and suppliers co-create better products and solutions when they ask, “Why can’t we…?”

Relationships compound: manage expectations, listen deeply, and turn every customer into a long-term referral source.

Resources and Links:

https://www.sourceonemarketingllc.com/

https://www.weswyatt.com/

https://blitzbuilders.com/