With 15 years’ experience spanning some of fashion’s most influential global names, including Stella McCartney, Farfetch, and Net-a-Porter, followed by senior roles in both nimble independents and major network agencies, Lucinda Bounsall brings a rare blend of brand-side insight and agency-honed expertise. Her practice is rooted in both doing and thinking, interrogating outdated models and reimagining how strategy is applied for the way modern brands actually operate. The result is a sharper, more culturally attuned approach that bridges big-picture vision with tangible impact.

If you haven’t seen the ad just yet, “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee James Mangold (A Complete Unknown, Ford v. Ferrari). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute “director’s cut.”

Akerho “AK” Oghoghomeh is the Senior Vice President & Global Head of Marketing at Lucid Motors, where he’s redefining what it means to build a premium brand in the EV space. Known for blending creativity, culture, and strategy, AK has led some of the most transformative campaigns in food, beverage, and now mobility. At Lucid, he’s steering global storytelling and cultural partnerships around the launch of the Gravity SUV and beyond.

Before Lucid, AK was Chief Marketing Officer at Beyond Meat, where he helped reshape how people think about food, and Senior Vice President of Marketing at Red Bull North America, where he drove record-breaking U.S. growth. From scaling Amazon’s recruitment engine to building lifestyle movements with Red Bull, AK thrives on turning bold ideas into brands that inspire.

Ian Grody is Chief Creative Officer of Giant Spoon, an independent, integrated agency that expands the ways people experience brands. As the only creative agency on Fast Company’s Top 50 Most Innovative Companies 2023 and #1 in its Advertising category, Giant Spoon is known for turning marketing upside down. Obsessed with culture and driven by insatiable curiosity, the agency is composed of teams across creative, media, and strategy to stir shit up for ambitious brands.

Leading creative at Giant Spoon, Ian has produced award-winning work for clients like Lucid, Autodesk, HBO, Johnnie Walker, Netflix, Away, Marvel, and Savage x Fenty across offices in New York City and Los Angeles.

Over the course of his career, Ian has been named one of Adweek's 100 People Shaping Culture and Media and included on The Drum's 100 Most Awarded Creative Directors in the World. Ian has written superhero shows, dystopian thrillers, and raunchy country musicals for networks like MTV, SyFy, and CMT; optioned features domestically and abroad; and published a graphic novel with AWA Studios and The Tribeca Film Festival.

Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insights and strategic guidance on a fractional basis. In an age of AI, SALIENT HQ is committed to blending human intelligence with rigorous, intentional research to help clients achieve their goals.

With over 30 years in media and market research, Latha has held senior leadership roles across blue-chip companies and industry organizations. Most recently, she served as Chief Research Officer at the Association of National Advertisers (ANA), overseeing analytics, insights, and measurement while driving initiatives such as SeeHer.where she laid the groundwork for industry insights and benchmarks in gender equality in media and marketing.

Previously, as SVP of Insights & Strategy Activation at Ipsos North America, she managed a multimillion-dollar portfolio of global consumer insights projects for leading media and technology clients. She has also built high-performing research teams at NBCUniversal, Univision, CBS, Disney Publications, Interactive One, and Wenner Media.

A frequent industry voice, Latha has presented at Cannes Lions, ANA conferences, Advertising Week, ARF, Comexposium Japan, and CTAM. She has also led strategic workshops for brands including American Express, Walmart, Georgia-Pacific, and General Mills, helping organizations translate insights into innovation and growth.