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Iron Age Marketing

Iron Age Marketing

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 Conversations with coaches, creatives and business owners just like you who discovered their secret weapon to garnering visibility and authority.2025 Marketing & Vertrieb Ökonomie
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  • The Dopamine Hit of Deep Conversations: Stephanie Bloom on Podcasting with Purpose | Iron Age Marketing 005

    The Dopamine Hit of Deep Conversations: Stephanie Bloom on Podcasting with Purpose | Iron Age Marketing 005
    Feb 10 2026
    Welcome to Episode 005. Stephanie Bloom runs Walk With Me Conversations - a podcast that's absolutely not about small talk. She's going into season three with about 130 guests under her belt, and she just published a book today. (Literally today, as we're recording this.) Here's what makes Stephanie's story different: She grew up downwind of a nuclear munitions plant that didn't dispose of waste properly. Streams, creeks, playgrounds, flower beds - all contaminated. Families succumbing to illness. Brain tumors. Sudden death. She lost nearly three dozen people in her life to suicide. That's not a light origin story for a business podcast. But here's the thing - people who've actually dealt with and resolved their big stuff come out the other side with wisdom and a wicked sense of humor. That's what Stephanie discovered after 130 conversations. Her format: First 15 minutes, childhood and family structure. Next 15, the big trauma or theme. Next 15, how they overcame it and what they learned. Last 15, they share whatever they want - their content, their work, their way to connect. Here's what we dig into: The unexpected business impact. Stephanie started the podcast and landed a 35-hour-a-week sales role a few months later. Podcasting prepared her for being on video constantly. Now it's second nature. The dopamine hit of novelty. Her brain is wired so that every new conversation gives her a dopamine reward. That's what keeps her coming back for 130+ episodes. The worldview expansion. She talks to people worldwide. Struggles vary from culture to culture. It's broadened her perspective in ways she couldn't have predicted. Single serving friends. If you know Fight Club, you know the reference. One opportunity with each guest. She's not talking about the weather - she wants to know what moved them, what changed them, what they struggled through and overcame. From podcast to book. Time and time again, different methods worked for different people. Healing isn't linear or one-size-fits-all. The book isn't recycled content - it's a jumping off point, backed by studies and clinical trials, accessible for both laypeople and professionals. The financial reality. It pays the mortgage. Not retirement money, but better than nothing. And when you're doing work that matters to you, that's enough to keep going. What stuck with me: Stephanie doesn't get starstruck easily, but she's interviewed doctors, lawyers, paraplegics, people who've been set on fire. What they've overcome amazes her every single time. She's finally at the point where she feels it's good enough to scale. Three years in, 130 guests, ironclad processes - now she's ready to grow. Oh, and she owns like 80 URLs but doesn't have one for the book yet. That's the marketing conversation we need to have. Website Referenced:
    • WalkWithMeConversations.com
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    22 Min.
  • Eight Years of Podcasting: What an Architect Learned About Building Authority | Iron Age Marketing 004

    Eight Years of Podcasting: What an Architect Learned About Building Authority | Iron Age Marketing 004
    Jan 26 2026
    Welcome to Episode 004. Lance Cayko has been podcasting longer than almost anyone I know in the business space. Almost nine years now with Inside the Firm. That's not a typo. He's an architect with F9 Productions out in Denver-Boulder, running a vertically integrated empire: architecture company, contracting company, real estate development. His wife's a realtor. It's like everyone in the ecosystem gets paid for every part of the building process. But here's what makes Lance's story hit different: He grew up in a town of 500 people in Northwest North Dakota. First person in his entire family to graduate with a bachelor's degree. Native American heritage. And when the media started pushing this defeatism narrative that the American Dream is dead, he looked around at what he built and said, "I am the American Dream." That's why he started the podcast. Here's what we dig into: The seven-year mark. Lance hit year seven in his architecture business - the point where you've officially survived the incubator period. Most businesses fail before that. He looked around and thought, "We gotta tell our story." The slog that pays. Lance calls it a "beautiful slog" - like a deep hike with a reward at the end. Started with one Friday show, then added Monday Morning Coffee inspired by Bill Burr. Now he's turning away more guests than he accepts. Pod Match changed everything. Real monetization. Dell sponsored them for two years and bought their entire staff laptops. Corporate sponsors pay their office mortgage. They sell courses like Revit Rocketship and the Architect to Builder course. Now they're considering appearance fees because demand is so high. The authority effect. When potential clients Google him, there are hours of content showing exactly who they're getting in bed with. In an industry where people move to Colorado and don't know anybody, that transparency wins. The network leverage play. Bring on local engineers, realtors, people you want to network with. Give them a spotlight. Pick their brain. They feel like celebrities and remember you when referrals come their way. Competitors as collaborators. Lance met a competitor who beat him for an award, took her to lunch, realized they were complementary not competitive, and got three big jobs from her referrals this year. What stuck with me: The more positivity, openness, and truth you put out there, the more the universe reciprocates. Call it God, call it the universe, call it whatever noun you need. But it seems to work. Oh, and Lance has a fishing YouTube channel. Colorado's number one fishing content. Because of course he does. Websites Referenced: - https://www.insidethefirmpodcast.com/ - https://f9productions.com/ - https://revitrocketship.teachable.com/ - https://www.youtube.com/@fishingwithlance - https://podmatch.com/
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    29 Min.
  • From 5% Acceptance Rate to Waiting List: Dave Gulas on Building Trust Through Podcasting | Iron Age Marketing 003

    From 5% Acceptance Rate to Waiting List: Dave Gulas on Building Trust Through Podcasting | Iron Age Marketing 003
    Jan 20 2026
    Welcome to Episode 003 Dave Gulas runs a logistics company. Third-party fulfillment, warehousing, transportation - the kind of business you'd never guess could use a podcast. That's exactly why I wanted to talk to him. Dave's the president and co-founder of EZDC 3PL. When he started his founder journey, the biggest help came from conversations with other entrepreneurs going through the same thing. So he thought: what if those conversations were public? The audience benefits, the guest gets exposure, and it creates evergreen content. From idea to first published episode? Less than 30 days. No equipment. No background. Just started. Two years later, his show Beyond Fulfillment is ranked in the top 2% globally with over 200 episodes. He went from a 5% acceptance rate (asking 20 people for every yes) to having a waiting list of 5-10 people weekly asking to be on. Here's what we dig into: The logistics puzzle. In an industry with 10,000+ faceless, nameless three PLs, having the founder out there interviewing successful entrepreneurs and providing value changes everything. When your clients are trusting you with their entire inventory - their livelihood - that visibility builds credibility before you ever have a sales conversation. The digital handshake. People know, like, and trust you before you've done any work. That parasocial relationship puts you three steps ahead in sales because the trust is already built. Broad beats narrow. Dave interviews founders across all industries - pre-launch to multiple exits. The best business lessons often come from industries you'd never expect. You don't have to be in the same space to learn something valuable. The bond of storytelling. Everyone wants to be heard. When guests share their journey - the dark nights, the failures, the pivots - something happens. Dave's had guests tell stories they've never shared on any other podcast. That creates a friendship that lasts beyond the episode. Celebrate your own progress. One of the best lessons from 200+ conversations: don't compare yourself to someone 20 steps ahead on social media. Stories of people going to the depths of despair and coming back through perseverance and resilience - those hit different than Instagram highlights. The messenger matters as much as the message. Clichés are clichés because they're true. But 30 people can tell you the same thing, and only one will make it stick because that's the person you resonate with. What stuck with me: Dave's the last person you'd expect to start a podcast. No knowledge, no equipment, no background. Just started. Kept doing it. The world's a mucky place sometimes. Podcasting builds relationships that leave you walking away thinking "that was an awesome person, my life is enriched for knowing them." That positivity compounds. Want to check out what Dave's doing? Beyond Fulfillment is available everywhere podcasts live. Website Referenced:
    • Beyond Fulfillment Podcast & EZDC 3PL @ https://davegulas.com/
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    17 Min.
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