Your rental pricing model isn't honest.

Five-day jobs charged as two days. Two salespeople are quoting completely different numbers on the same project. Discounts that exist because "the client asked."

This isn't a strategy. It's making it up as you go and hoping customers don't notice.

Listen to this week's episode and learn how to build consistent pricing, create one negotiating point instead of five, and stop confusing your customers into distrusting you.

Visit trstimson.com for more resources.

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When sales loses confidence, you stop winning jobs. You start selling on price. You hire cheaper people.

Finding the right people to work in your business and on your events is your most important task. The rest is easy by comparison.

https://www.trstimson.com/why-av-companies-keep-running-out-of-people/

November is panic season. Owners look at next year's calendar, see nothing confirmed, and start making desperate calls about filling their pipeline in 90 days.

Marketing won't dig you out of a hole. But it will keep you from falling back into one.

Listen to this week's episode and learn the five conversion points that build a pipeline you can count on, and why getting prospects across your threshold doubles your close rate.

Visit trstimson.com for more resources.

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