🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months.

She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products.

If you're building AI apps, investing in software, or planning an exit, this episode is packed with real data, blunt truth, and insider perspective.

🎙️ What we cover in this episode:

✅ Why AI apps are collapsing in valuation (Q2 → Q4 shift explained)

✅ Why AI products are struggling with subscriber retention + usage depth

✅ Copycat crackdown: Apple App Store’s new anti-clone policies

✅ Info-product AI design traps (scan-face apps, skin scoring apps, etc.)

✅ How investors evaluate AI app revenue vs. user base

✅ Building for exit: which metrics actually raise multipliers

✅ Why audiences matter more than revenue (in early-stage deals)

✅ Future-proofing through niche AI + proprietary databases

Whether you're a founder, investor, UA leader, or PM — this conversation gives clarity on what it takes for an AI product to survive beyond hype cycles.

🔗 Learn more:

🌐 rocketshiphq.com — Growth systems for high-spend advertisers

🌐 intelligentartifice.net — Podcast hub

📩 Subscribe to the newsletter: intelligentartifice.kit.com

This language-learning app is quietly dominating the education category, and its ads reveal exactly why.

With massive global adoption and some of the highest trust signals in the space, Babbel’s creative strategy is a masterclass in credibility, specificity, and real-world motivation.

In this video, we break down the 5 key ad strategies behind their success, based on an in-depth analysis of 50+ top-performing ads using BruteForce AI.

What you’ll learn:

1. How vivid competitor analogies (like “rustmobile to Ferrari”) make differentiation unforgettable
2. Why concrete timeframes like “3 weeks” dramatically increase believability and motivation
3. How repeating one specific authority credential (“200+ language experts”) builds trust fast
4. The exact storytelling patterns that make “10 minutes a day” feel realistic in any lifestyle
5. How reverse-psychology hooks turn benefits into humor, and objections into punchlines

Whether you’re scaling an education app, building credibility in a crowded category, or creating ads that feel personal, believable, and impossible to scroll past, this breakdown is your blueprint.

Running ads that need to drive trust, reduce objections, or convert skeptical audiences? Start here.

Like, comment, and subscribe for more ad deconstruction deep dives.

For the full visual teardown and data insights, check the link below:

https://intelligentartifice.kit.com/25d9a22a4f

🔗 Learn more:

🌐 rocketshiphq.com — Growth systems for high-spend advertisers

🌐 intelligentartifice.net — Podcast hub

📩 Subscribe to the newsletter: intelligentartifice.kit.com

🚀 In this episode, I’m joined by Karen Levy Atias, the Director of Creative at Supersonic from Unity. Managing creative strategy at a massive scale for global hit games, Karen has navigated one of the biggest shifts in the industry: the transition from hyper-casual to hybrid-casual. She’s not just talking about AI efficiency; she’s actively using it to produce hundreds of high-performing ads a month without growing her headcount.

🎙️ What we cover in this conversation:

✅ The "Hybrid" Shift: Why the old playbook of chasing the lowest CPI is dead—and how to optimize for ROAS and retention instead.

✅ The Power of Storytelling: How a single narrative-driven ad (captured 20% of spend and drove massive ROAS uplifts.

✅ AI Efficiency at Scale: How Supersonic increased creative output by 5-10x without adding new hires.

✅ The "Human in the Loop": Why AI still lacks "taste" and why human judgment is the ultimate competitive advantage.

✅ SDK vs. Social Testing: How to adjust your creative cadence and volume for different channel algorithms.

Whether you’re a user acquisition manager, creative producer, or game developer, this episode offers a masterclass in balancing data-driven testing with the emotional depth of storytelling in the AI era.

🔗 Learn more:

🌐 rocketshiphq.com — Growth systems for high-spend advertisers

🌐 intelligentartifice.net — Podcast hub

📩 Subscribe to the newsletter: intelligentartifice.kit.com