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Intellicast

Intellicast

Von: EMI Research Solutions
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 Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals. Intellicast is brought to you by EMI Research Solutions.All rights reserved Ökonomie
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  • The 2025 Recap

    The 2025 Recap
    Dec 30 2025
    Welcome back to Intellicast! On the final episode of 2025, Brian is joined once again by Gabby Blados to reflect on some of the biggest trends, news stories, and more that shaped market research this year. Kicking off the episode, Brian and Gabby walk through some of the major people-on-the-move news from across the industry. Leadership changes, promotions, and board elections signaled a period of transition for some in the industry. The conversation quickly turns to data quality, which Brian and Gabby agree became the single most important issue of 2025. While concerns around fraud and quality have existed for years, this was the year those conversations became unavoidable. The OP4G and Slice MR case stands out as the defining moment, not just because of its scale, but because it introduced real consequences. Legal action, charges, and accountability forced the entire industry to pay attention in a way it hadn’t before. As a result, data quality went from being a recurring conference topic to a priority in client conversations. Gabby notes that more clients began asking pointed questions about sourcing, fraud prevention, and panel management, opening the door to deeper transparency and more honest discussions. What had once been abstract suddenly became operational. Brian and Gabby also reflect on how fraud itself evolved throughout the year. Bad actors became more sophisticated, leveraging automation, AI-driven tools, and new techniques to bypass existing safeguards. In response, research teams adopted more layered and proactive approaches to fraud detection. Still, both acknowledge that true deterrence remains elusive, as most fraudsters face few real consequences beyond being blocked from a panel. The episode also revisits the role of AI and synthetic data in 2025. Early optimism gave way to a more grounded reality as the year progressed. While AI proved valuable as a tool to support research, the idea that it could fully replace human respondents faded. Brian and Gabby agree that the industry landed in a healthier place, recognizing that human judgment, context, and unpredictability remain essential. Gabby and Brian also discussed a few broader market trends they experienced in 2025. Budgets were tighter, competition increased, and feasibility became more challenging across many projects. This was a great recap of 2025. Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 Min.
  • Financial Stress, AI Anxiety, and the New Work Mindset: Highlights from the Latest Future of Money Report with Lilah Raynor of Logica Research

    Financial Stress, AI Anxiety, and the New Work Mindset: Highlights from the Latest Future of Money Report with Lilah Raynor of Logica Research
    Dec 16 2025
    Welcome back to Intellicast! On today’s episode, Brian is joined by Lilah Raynor, CEO of Logica Research, to break down the newest edition of their Future of Money report. The report is one of the most consistent and revealing longitudinal studies on how Americans think about money, work, and the economy. This semi-annual study, which has been running since 2017, offers an in-depth look at the financial mindset of U.S. consumers, and this wave highlights some of the clearest shifts in sentiment to date. Kicking off the episode, Brian and Lilah discuss Americans' overall mood of the economy. According to the latest data, half of Americans believe the economy is worse than it was six months ago, and a third expect it to get worse over the next year. Even among those who describe themselves as financially stable, financial stress remains high, with many feeling stretched thin by rising costs, housing pressures, and inconsistent income trends. The conversation then shifts to how Americans are adjusting. Lilah shares that this wave shows a notable uptick in emergency savings behaviors. At the same time, people are making trade-offs in discretionary spending, cutting back on dining, entertainment, and nonessential purchases while prioritizing everyday needs. Brian and Lilah also explore how the Future of Money report offers a window into the changing work mindset. Job movement intent has increased compared to the spring wave, and more people are open to switching jobs if they believe they can improve their stability or flexibility. Some of this is linked to economic pressure, but a growing portion is connected to technology-driven job anxiety, particularly for younger generations. That leads directly into one of the most fascinating sections of the report: AI at work. This wave shows that over half of Americans are now using AI tools in the workplace, with ChatGPT, Gemini, and Copilot topping the list. Lilah explains that while AI adoption is increasing, it’s also creating uncertainty for those whose roles involve repetitive or administrative tasks. Younger workers, in particular, feel that AI is reshaping the path for entry-level opportunities. The episode also touches on the report’s findings around saving, spending, and consumer behaviors across demographics. Lilah highlights differences across generations, noting that younger consumers are balancing optimism with caution, while older generations are more skeptical about the economic outlook but often feel more financially prepared. Together, these segments paint a complex picture of today’s financial mindset — one shaped equally by economic strain, evolving technology, and long-term uncertainty. In the final segment, Brian and Lilah reflect on why long-running studies like the Future of Money matter. With nearly a decade of continuous data, the report helps brands, financial institutions, and researchers understand not just where consumers are today, but how and why their behaviors are changing over time. You can download your copy of The Future of Money here. You can learn more about Logica Research by visiting their website: https://logicaresearch.com/ You can connect with Lilah via email at LRaynor@logicaresearch.com or via LinkedIn here. Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 Min.
  • The “No Sh*t, Sherlock” Episode

    The “No Sh*t, Sherlock” Episode
    Nov 24 2025
    Welcome back to Intellicast! On today’s episode, Brian is joined by Matthew Alexander for a news-heavy, and slightly feisty, conversation covering mergers, data quality, respondent experience, and a brand-new recurring segment we didn’t know we needed: the “No Sh*t, Sherlock”* news section. The episode kicks off with a look at recent M&A activity, as Voxco’s owner, Terminus Capital Partners, acquires Discuss.io, merging the two brands under the Discuss name. Brian and Matthew talk about the ongoing wave of private equity–driven consolidation in the industry, and why so many deals now seem to be led by outside investors rather than research insiders. Next, they highlight Research Results’ new partnership with Verisoul, marking another big win for the fraud-detection newcomer. Henry LeGard and his team have gone from zero market research clients to over fifteen in less than a year, and both the guys agree it’s just the start of a larger industry shift toward fintech-grade data quality tools. The duo then dives into the latest releases from the Global Data Quality Initiative (GDQ), including new resources on participant incentives and procurement standards. While Brian sees these guidelines as an important step toward consistency, Matthew plays devil’s advocate: “How much impact can guidelines really have when there’s no incentive to follow them?” From there, the conversation gets spicy with the debut of the “No Sh*t, Sherlock” segment, tackling three headlines that state the obvious: Poor customer experience costs companies trillions (who knew?). Surveys are competing with social media for attention (no kidding). Researchers want more time for research (join the club). Brian and Matthew share real-life stories about bad customer experiences, shrinking attention spans, and the ongoing disconnect between respondent expectations and survey design. It’s part vent session, part industry therapy, and all in good fun. Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our website's Resources page here. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 Min.
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