Inside Sitecore Marketing: Strategy, Community Energy & What’s Next
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Inside Sitecore Marketing: Strategy, Community Energy & What’s Next
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In this episode, Josh Hover sits down with Sean Broderick, Senior Director of Customer and Community Marketing at Sitecore, to explore the renewed energy across the Sitecore ecosystem.
Over the past year, the community has felt different. More engagement. More visibility. More meaningful conversations. Sean shares what is driving this shift and how Sitecore’s marketing strategy has evolved from traditional product promotion to a stronger focus on customer journeys, storytelling, and community-led momentum.
The conversation dives into the strategic role of customer and community marketing, how insights from real customer usage are influencing broader marketing and product direction, and why community leaders, MVPs, and partners are more critical than ever.
If you are part of the Sitecore ecosystem, or simply interested in how enterprise software brands build authentic engagement at scale, this episode offers an inside look at what is changing, what is working, and what is ahead.
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