In this episode of Brand Runner, we dive deep into the groundbreaking announcements from Adobe Summit 2025, where AI has officially stepped into the spotlight, fundamentally changing the game for creativity, productivity, and brand building.

We explore how Adobe is transitioning from bolt-on AI features to embedding artificial intelligence into the foundation of their entire ecosystem. From the exciting new Firefly application that brings IP-friendly generative AI for images, vectors, video, and voice to a single platform, to the revolutionary AI assistant in Acrobat that lets you literally "talk to your PDFs," the creative landscape is being transformed.

Key highlights include:

• Adobe's vision of "creativity for all" and how AI is democratizing design tools
• The blurring lines between productivity and creativity, as visual communication becomes essential
• The unveiling of Adobe's agentic AI platform with specialized agents for marketing, customer journeys, and data insights
• Coca-Cola CEO James Quincy's insights on balancing AI-driven marketing with authentic experiences
• B2B marketing's transformation with AI-orchestrated journeys and account-based intelligence
• Real-world case studies showing dramatic improvements in efficiency and engagement

Whether you're a creative professional, marketer, or brand strategist, this episode offers valuable insights into how AI is reshaping the tools we use every day and opening new possibilities for creativity and customer connection. As AI continues to advance, the question remains: how will you and your brand adapt while maintaining authentic human connections?

Source

Adobe Summit keynotes

https://www.youtube.com/watch?v=KQVpva50W74&list=TLGG8XCeg68IHIwyMjAzMjAyNQ

https://www.youtube.com/watch?v=bmUZhAa6KW4&list=TLGGNvPSMz9qHZ4yMjAzMjAyNQ

https://www.zdnet.com/article/adobes-latest-projects-are-packed-with-ai-agents-heres-a-sneak-peek/

https://diginomica.com/adobe-summit-coca-cola-using-gen-ai-make-cheaper-and-quicker-adverts-misses-human-touch

Links

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This episode was produced with the help of AI.