What does it mean to build a great gaming creator program? Justin Sacks, co-founder and CEO of Nexus.gg, joins us on the podcast to discuss the emerging world of gaming industry creator programs and how they can impact game success. He’s a former competitive gamer who transitioned to pioneering creator programs-as-a-service after realizing the power of measuring performance for content creator collaborations. We discuss the hurdles associated with selling to large game publishers, how marketers can harness mid-tail creators to drive player engagement and revenue, and building meaningful and sustainable relationships with creators. Hosted by Powder.

In this episode, we cover:

• The evolution of creator programs and their increasing importance in the gaming industry.
• Challenges faced by game publishers in adopting and integrating creator programs effectively.
• What good and bad implementations of creator programs look like.
• The role of agents and management groups in shaping successful creator strategies.
• The impact of creator programs on player behavior and game monetization.
• Strategies for building long-term, mutually beneficial relationships between creators and game publishers.
• And more…

Hosted on Acast. See acast.com/privacy for more information.

How should you select influencers and manage risk when building a complex campaign? This episode welcomes guest Olga Wese, founder of Joined Media Group, to talk about complex creator campaigns, ranging from classical influencer marketing to bringing in celebrity ambassadors. We cover the challenges of working with high-profile celebrities and the importance of due diligence and risk management when finding the right campaign partners, as well as the importance of relationship, logistics, and self-management in influencer marketing. Hosted by Powder.

In this episode, we cover:

• The unique challenges and benefits of partnering with high-profile celebrities
• What qualities make a good agent or marketer in influencer marketing in gaming
• How to manage relationships, logistics, and negotiations in influencer marketing
• How to build strong processes to scale your influencer marketing team
• And more…

Hosted on Acast. See acast.com/privacy for more information.

How has influencer marketing changed in the last five years–and what trends are changing the industry today? Matt Woods, CEO and co-founder of AFK Group joins Influence to share his perspective. From his early days as a content creator to spearheading a major influencer marketing agency, Matt shares his unique perspective on the evolving dynamics of platform-specific strategies, building relationships, and practical advice for both upcoming influencers and brands. Hosted by Powder.

In this episode, we cover:

• Building relationships and networking with other content creators.
• Longevity and sustainability in influencer marketing.
• Monetization for creators.
• Choosing platforms and collaborations.
• Understanding the role of the audience is crucial in influencer marketing.
• The keys to success for aspiring creators.
• And more…

Hosted on Acast. See acast.com/privacy for more information.