Influence Global Podcast - shining a spotlight on influencer marketing Titelbild

Influence Global Podcast - shining a spotlight on influencer marketing

Influence Global Podcast - shining a spotlight on influencer marketing

Von: Gordon Glenister
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 Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:OneGordon Glenister Ökonomie
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  • S9 Ep19: Why Is Influencer Marketing So Big In Asia Ft. Sega Cheng

    S9 Ep19: Why Is Influencer Marketing So Big In Asia Ft. Sega Cheng
    Feb 17 2026
    In this episode, host Gordon Glenister is joined by Sega Cheng, entrepreneur and founder of an AI-powered influencer marketing platform, for an in-depth discussion on how technology is transforming the creator economy. Sega shares her journey into influencer marketing and explains how the industry has evolved from ad-hoc creator partnerships into a data-driven discipline, particularly across Asian markets where scale and performance measurement are critical. A key theme of the conversation is the growing role of AI in influencer marketing. Sega explains how artificial intelligence can help brands identify the right creators, predict campaign performance, ensure brand safety, and move beyond superficial metrics such as follower counts. Instead, the focus is shifting towards engagement quality, audience relevance and long-term value. Gordon and Sega also explore the importance of authenticity and trust in creator relationships. They discuss why one-off campaigns are becoming less effective and how sustained partnerships between brands and creators can deliver stronger results and deeper community connections. Transparency, fair compensation and ethical use of data are highlighted as essential foundations for future growth.The episode concludes with a forward-looking view of the influencer marketing landscape, emphasising the need for smarter analytics, global best practices and a more sustainable, community-led approach as the creator economy continues to mature. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 Min.
  • S9 Ep18: How Influencer Creator Grew To An Audience Of Over 180k Ft. Charlie Hills

    S9 Ep18: How Influencer Creator Grew To An Audience Of Over 180k Ft. Charlie Hills
    Jan 27 2026
    In this episode of the Influence Global Podcast, Gordon Glenister is joined by Charlie Hills, one of LinkedIn’s fastest-growing content creators. Charlie shares his journey from the intensity of a traditional nine-to-five role to taking the leap into full-time content creation, explaining the discipline, consistency and personal risk involved in making that transition. The conversation explores how Charlie built an audience of over 180,000 followers by focusing on authenticity, clear points of view and content that genuinely resonates, rather than chasing trends. He also discusses the growing role of AI in content creation and why human personality, quirks and lived experience will become even more valuable as synthetic content increases. Listeners will gain practical insights into personal branding, creator sustainability and why showing up as a real human is now a competitive advantage in the attention economy. Follow Charlie on LinkedIn https://www.linkedin.com/in/charlie-hills Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 Min.
  • S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer Powell

    S9 Ep17: Creator-led Brands Will Be The Legacy Brands Of The Future Ft. Jennifer Powell
    Jan 20 2026
    In this episode of the Influence Global Podcast, host Gordon Glenister speaks with pioneering talent manager and licensing specialist Jennifer Powell, Founder and CEO of Jennifer Powell Inc. Based in Los Angeles, Jennifer has been at the forefront of the creator economy since its infancy, having transitioned from a successful career in modelling agencies to becoming one of the first representatives of fashion bloggers. Jennifer shares how the earliest creators like Rumi Neely (Fashion Toast) unexpectedly drove product sell-outs in the late 2000s, and how she helped shift brands’ thinking—treating creators with the same commercial value as professional models. She explains how licensing has become one of the most powerful, scalable revenue streams for creators, often surpassing traditional brand deals, and why strategic management, legal support and long-term brand development are essential. From discovering creators via DMs, to negotiating global licensing deals, to guiding talent through product collaborations and multi-market launches, Jennifer gives a transparent look into what great talent management should look like—and the pitfalls creators must avoid. A standout case study includes her long-standing representation of Sincerely Jules, whose partnership with Billabong grew from simple Instagram posts to a multi-region fashion collection that reached Selfridges, Galleries Lafayette and major retailers across the US, Europe, Latin America and APAC. This is a must-listen for creators, agents, and brands wanting to understand licensing, product development, talent management best practice, and the real work behind building a creator into a global brand. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 Min.
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