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In the Unlikely Event

In the Unlikely Event

Von: Rick Kiley
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 In the Unlikely Event is a vibrant video podcast spotlighting the untold stories of crisis, chaos, and creativity in experiential marketing. Each episode is a candid conversation with industry pros who've faced major event challenges—and lived to tell the tale. We explore the heart-pounding details of what went wrong, how it was fixed, and what keeps event people coming back for more.2025 Marketing & Vertrieb Ökonomie
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  • The Princess Diana Mall Tour Crisis

    The Princess Diana Mall Tour Crisis
    Apr 21 2026
    What happens when your entire national marketing campaign is built around an international icon who suddenly and tragically passes away mid-tour? In this episode, host Rick Kiley and co-host Jeff Boedges travel back to the 1990s with guest Paul Robinson, a veteran brand activation leader. They recount a high-stakes promotional tour for the network Romance Classics (now WE tv) that involved touring three of Princess Diana's original dresses—purchased at auction for $700,000—across major U.S. malls. The campaign, boldly titled "Dressed to Di For," was a massive success until the unthinkable happened: the tragic death of Princess Diana in Paris. Paul and Jeff relive the heart-pounding Saturday night of Labor Day weekend when they had to act without client approval, scrubbing "exploitative" branding, securing priceless assets, and literally peeling wraps off promotional trucks in mall parking lots before the sun came up. It's a masterclass in gut-instinct decision-making and protecting a brand during a global tragedy. Links: Website: https://www.sohoexp.com YouTube: https://www.youtube.com/@UnlikelyEvent Spotify: https://open.spotify.com/show/0dqPOmSUXp2cyUVJc7LnrY?si=4b8a9f3a203f4cc0
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    43 Min.
  • The Millionaire Hangar Crisis

    The Millionaire Hangar Crisis
    Mar 25 2026
    What happens when your $400,000 luxury vehicle reveal is suddenly upstaged by a $70 million private jet—and a looming tornado? In the kickoff to Season 2, host Rick Kiley is joined by Heather Salkin (Co-Founder & CEO of Artists and Robots) and Executive Producer Theresa Loguercio to recount a high-stakes launch for Ferrari. The mission: transform a raw, industrial airport hangar in Dallas into a world-class luxury experience for the reveal of the Ferrari Portofino. Everything was on track—complete with a "scent sommelier" and immersive projections—until the weather turned. With a tornado and hail threatening North Texas, the hangar's primary residents (multi-million dollar private jets) had to be moved back inside for protection, right into the middle of the meticulously built event space. Hear the heart-pounding story of how the team managed a last-minute structural redesign, moved massive trussing and walls, and navigated the ultimate "space sharing" conflict just 24 hours before the curtain rose. Links: Website: https://www.sohoexp.com YouTube: https://www.youtube.com/@UnlikelyEvent Spotify: https://open.spotify.com/show/0dqPOmSUXp2cyUVJc7LnrY?si=4b8a9f3a203f4cc0
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    43 Min.
  • In the Unlikely Event Season 1 Recap

    In the Unlikely Event Season 1 Recap
    Jan 23 2026

    Season 1 proved one thing: the best stories don't come from perfect plans.

    As we head into Season 2 of In the Unlikely Event, we're looking for event organizers, producers, and creative leaders willing to talk honestly about the moments that tested them and what they learned along the way.

    If you've got a story, we're listening.

    🎧 Explore Season 1 and connect with us at sohoexp.com/podcast
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    2 Min.
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