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Illusory Truth Effect

Illusory Truth Effect

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Why do we start believing something just because we’ve heard it a few times? From advertising slogans to political soundbites and urban myths, the Illusory Truth Effect shows how repetition can trick our brains into mistaking familiarity for fact.

In this episode, we reveal why our minds fall for this shortcut and share simple ways to resist it. Tune in to discover how to stop “familiar” from fooling you into “true.”

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