We talk a lot in online business about your ideal client.

Everything you do should be with them in mind. And while I agree with that… I also think this conversation is missing some very important nuance.

In this episode, I’m breaking down the difference between your ideal client and your broader audience, and why being too rigid about who you focus on can actually limit your growth, your referrals, and your opportunities.

Not everyone in your audience is meant to convert. That doesn’t mean they aren’t valuable.

We’ll talk about why obsessing over a perfectly defined “ideal client avatar” creates unnecessary pressure, how it can cause you to overlook incredible-fit clients, and why some of your best opportunities may come from people who never actually hire you.

👉 In This Episode, You’ll Learn:

• The real difference between your ideal client and your entire audience
• Why not everyone in your audience is meant to convert (and why that’s normal)
• Where traditional ideal client exercises go wrong
• How to define your ideal client using real data, not imagination
• The danger of being too rigid in your messaging and marketing
• When flexibility does make sense and when it doesn’t
• The true non-negotiables to stand firm on
• Why some of your best clients, referrals, and collaborations won’t look how you expect
• How to let brand strategy guide you without letting it box you in

🎧 Tune in for a perspective shift on ideal client messaging, audience relationships, and the “90% fit” opportunities you’re probably overlooking.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Book A Brand Chat

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