Tired of watching other people build the business you should have? Stop consuming content and start creating income.

Idea to Income is the podcast for experts who are done trading time for money and ready to transform their knowledge into industry influence. Every week, Doc Williams breaks down the simple systems that turn your expertise into your first digital product, your first sale, and eventually, your own community of followers.

This isn't another business podcast full of theory. We focus on one thing: helping subject matter experts escape corporate constraints and overwhelmed service work by building income streams around what they already know. Using our proven "Zero to One in One Weekend" framework, you'll discover how to identify your most valuable knowledge, package it into products people actually want to buy, and make your first sale before you're "ready."

You'll hear:

• Real stories from experts who went from 9-5 to industry leaders
• Weekend challenge breakdowns that create immediate income
• The "One Problem Rule" that cuts through analysis paralysis
• Behind-the-scenes of our Notion-based product creation system
• Case studies of experts creating meaningful impact in their industries

Perfect for: Corporate experts ready to break free, overwhelmed service providers seeking scalable income, and anyone who has valuable knowledge but doesn't know how to monetize it.

Your next step starts this weekend. Because the world needs your expertise more than you need another perfect plan.