Your brand is either memorable or forgettable. There's no middle ground.

In this episode of Idea Citizen, Jackie Domanus sits down with branding experts Sallee Poinsette-Nash, Lindsay Linhart, and Diana Dumitru to break down the four pillars of modern branding: Audit, Identity, Ideas, and Positioning.

We get into:

✔ Why AI might be making your brand less human (and how to fix it)

✔ The sensory branding trick luxury brands use that most people ignore

✔ How to audit your brand in a way that actually changes how you show up

✔ What personal branding looks like in 2026 (and who's already behind)

Whether you're a founder, marketer, or operator — this one's packed with frameworks you can use today.

Hit play. Then audit your brand before your competitors do.

👉 Join the 30-day brand challenge: https://chat.whatsapp.com/H5K2n9N5fiU9kipQjVzYab

Connect with Lindsay Linhart on LinkedIn: https://www.linkedin.com/in/lindsaymulfordlinhart/

Follow Diana Dumitru on LinkedIn: https://www.linkedin.com/in/dianadumitrublue/

Connect with Sallee on LinkedIn: https://www.linkedin.com/in/salleepoinsettenash/

Subscribe to Sallee’s LinkedIn newsletter SPND IT: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7414640012199243776

Level up with this useful list of digital personal brand-building tools: https://spndit.kit.com

Find out more about Brandable & Co: https://www.brandableandco.com/

Book Sallee as a speaker: https://www.salleepoinsettenash.com/

Follow Jackie Domanus on LinkedIn: http://linkedin.com/in/jackiedomanus/

We hope to see you on the next LIVE: https://www.linkedin.com/company/idea-citizen/events/

To join the Idea Citizen LinkedIn group: https://www.linkedin.com/groups/138801/

In this Idea Citizen LIVE conversation, Jim Fruchterman—serial tech entrepreneur, MacArthur Fellow, and founder of Tech Matters—shares why he moved from the for-profit AI world to the nonprofit sector over 30 years ago. Jim has spent decades applying technology to social impact, from disability inclusion to education, human rights, environmental sustainability, and crisis response.

This discussion is hosted by Jackie Domanus, an AI Fractional CMO and Founder of Idea Citizen, a global community exploring the future of leadership, technology, and business. Jackie leads AI-driven marketing strategies and champions conversations that connect innovation with human-centered impact.

We dive into insights from Jim’s new book, “Technology for Good: How Nonprofit Leaders are Using Software and Data to Solve Our Most Pressing Problems.” Learn why nonprofits must play a critical role in shaping ethical AI, how tech can amplify impact without replacing humans, and practical frameworks for responsible data use.

✅ What you’ll learn in this video:

• Why nonprofits should lead in AI adoption and innovation
• How technology for good started with disability inclusion
• The biggest watchouts for nonprofits using AI
• Real-world examples of AI transforming social impact
• Why ethical data practices matter more than ever
• How to measure success for AI in the nonprofit sector

Jim also shares stories from organizations like MomConnect and CareerVillage, and explains why AI is normal technology—not miracle technology—and how nonprofits can leverage it to help more people, better, for less.

Find out more about Jim's new book:
👉 https://fruchterman.org

Connect with Jim on LinkedIn:
👉 https://www.linkedin.com/in/jimfruchterman/

Learn more about Tech Matters:
👉 https://techmatters.org

Follow Jackie Domanus on LinkedIn:
👉 http://linkedin.com/in/jackiedomanus/

Join the next LIVE:
👉 https://www.linkedin.com/company/idea-citizen/events/

Join the Idea Citizen LinkedIn group:
👉 https://www.linkedin.com/groups/138801/

Sign up for the Idea Citizen newsletter:
👉 https://ideacitizen.com/#newsletter-signup

This conversation was created for Idea Citizen. It is NOT AI-generated content and does NOT include any paid sponsorship.

In this Idea Citizen Mentor Series LIVE, we dive into building and scaling consumer packaged goods (CPG) brands with purpose—from early-stage growth to national distribution—with two inspiring founders:

• Kuda Biza, an experienced CPG entrepreneur and brand builder with a proven track record in launching and scaling purpose-driven consumer brands. Kuda launched a meal delivery service that grew to $20M in annual sales within two years, managed a $100M eCommerce division in a Fortune 500 company, and co-founded a mission-based baked goods company backed by Tony Robbins, IdealabNY, and Loeb.nyc, donating nearly 2 million meals to people in need. Today, Kuda is an author, investor, and advisor passionate about blending profitability with purpose.

• Emilia Rizzuto, Founder & CEO of All Things Elderberry, a WBENC-certified, women-owned wellness brand rooted in community and clean ingredients. After being diagnosed with Crohn’s disease at 15, Emilia turned her personal journey of healing into a mission to make immune support simple, natural, and accessible. Her Missouri-based company partners with Midwest farms to create premium elderberry products—from fresh-pressed elixirs to teas and gummies—that empower families to take charge of their health.

Hosted by Jackie Domanus, an AI Fractional CMO and Founder of Idea Citizen, this conversation explores CPG trends, retail strategy, eCommerce growth, Amazon launch tactics, and founder-led marketing.

✅ What you’ll learn in this video:

• How to scale a purpose-driven CPG brand from farmers markets to national retail
• Why clean labels and community building matter more than ever
• Insider tips for launching on Amazon and TikTok Shop
• How to balance wholesale growth with direct-to-consumer strategy
• Funding options: bootstrapping vs. raising capital for acceleration
• Why “Who Not How” is the mindset shift founders need for rapid growth

Connect with Kuda Biza on LinkedIn:👉 https://www.linkedin.com/in/kuda-biza/

Check out All Things Elderberry:👉 https://www.allthingselderberry.com

Follow All Things Elderberry:

• Instagram: @allthingselderberry
• Facebook: All Things Elderberry
• TikTok: @allthingselderberry
• LinkedIn: Emilia Rizzuto

Follow Jackie Domanus on LinkedIn:👉 http://linkedin.com/in/jackiedomanus/

Join the Idea Citizen LinkedIn group:👉 https://www.linkedin.com/groups/138801/

Join the next LIVE:👉 https://www.linkedin.com/company/idea-citizen/events/

Sign up for the Idea Citizen newsletter:👉 https://ideacitizen.com/#newsletter-signup

This conversation was created for Idea Citizen. It is NOT AI-generated content and does NOT include any paid sponsorship.