# ITV 201 Millions from Salon Suites: How Patrice "Sway" McKinney Built Quiet Wealth Titelbild

# ITV 201 Millions from Salon Suites: How Patrice "Sway" McKinney Built Quiet Wealth

# ITV 201 Millions from Salon Suites: How Patrice "Sway" McKinney Built Quiet Wealth

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This episode of Inside the Vault with Ash Cash features entrepreneur, coach, and salon suite mogul Patrice “Sway the Pro” McKinney.Throughout the conversation, Patrice shares her journey from working behind the chair to becoming a multi-millionaire by building salon suites — a business model she describes as being a landlord in the hair and beauty industry. She explains why the “sexy route” in entrepreneurship is often the least profitable and how quiet, strategic positioning creates long-term wealth.Listeners will hear candid stories about setbacks, resilience, belief, and mindset — including moments where everything went wrong but quitting was not an option. Patrice also breaks down the salon suite business model, how leasing commercial property works, how to fill suites, common mistakes to avoid, and when franchising makes sense.Instagram: https://instagram.com/sway_thepro🎁 FREE COURSE:https://thesalonsuitemodel.comThis episode focuses on money mindset, smart business strategy, and the power of belief — especially for first-generation wealth builders.⏱️ Timestamps / Chapters0:00 – “Cigarette money” & being warned against barbering0:10 – Seeing barbers living well in Atlanta & New York0:17 – Why the “sexy route” is often the least lucrative0:24 – Breakthroughs always come with quit moments0:30 – Signing the lease & immediate setbacks0:36 – Architect runs off with the money0:42 – Permits, pressure, and breaking down emotionally0:48 – Unexpected help clears the way0:54 – “Everybody got ‘owner’ in their bio”1:00 – Do you need to own property to build salon suites?1:06 – Leasing vs owning explained1:13 – What it takes to cross into millionaire status1:19 – Do you have to be delusional to succeed?1:24 – Legacy and long-term impact2:36 – Official show intro: Inside the Vault with Ash Cash2:50 – Patrice’s business model overview3:04 – Turning 95 sq ft into $1,500/month3:16 – Risking everything to build the first location3:22 – Selling the first location & still collecting royalties4:10 – Patrice introduces herself in her own words4:48 – Coaching & mentoring in the beauty industry5:32 – Falling in love with salon suites6:03 – Barber shop vs salon suite comparison6:15 – Why salon suites are hands-off and scalable7:27 – Why calm money is better than flashy money7:52 – Working smarter, not harder8:22 – Upbringing, popularity, and mindset9:55 – Basketball career & full scholarship10:45 – Why she didn’t pursue the WNBA11:20 – Pivoting into music and entertainment12:34 – Music industry gatekeeping & rejection13:38 – Being told to change who she was14:33 – God’s redirection and bigger purpose15:09 – Resilience through repeated setbacks16:37 – Growing up without role models17:03 – Deciding to break the cycle17:36 – Moving the family from Michigan to Georgia18:01 – Crashing the U-Haul18:46 – Losing housing at the last minute19:17 – Laptop stolen before the move19:52 – Choosing not to turn back20:26 – Carrying the weight for the family21:09 – “Make it a good decision by doing whatever it takes”21:38 – Being the first millionaire in the family22:03 – Belief as the real barrier22:20 – Optimistic delusion explained23:49 – Every breakthrough comes with resistance24:22 – Buildout stress & no mentorship25:09 – Racism, permitting delays, and anxiety25:55 – Why mentorship matters27:38 – What salon suites actually are28:14 – Why the model works long-term29:01 – Comparing salon suites to real estate30:03 – Students making six figures from one location30:33 – Big brands doing $70M+ annually31:57 – Leasing vs owning explained again32:22 – Why “ownership” is misunderstood33:08 – Using other people’s money ethically34:07 – Tenant improvement allowances (TI)34:55 – Landlords funding buildouts36:10 – How many suites to start with36:46 – Medical office spaces as ideal properties38:02 – How to fill salon suites38:25 – Social media as the #1 marketing tool39:10 – SEO vs paid ads40:35 – Biggest mistakes new owners make41:10 – Wasting square footage41:49 – Not understanding commercial leases42:46 – Franchising: when it makes sense43:34 – Systems, SOPs, and FDDs44:24 – How franchising accelerates growth48:09 – Why she wrote Sweet Victory49:12 – Showing the full journey, not just success50:01 – Defining legacy and impact51:24 – The importance of support systems52:17 – Support helps but isn’t required53:50 – Handling visibility, blogs, and virality55:23 – What’s next: real estate, investing, speaking57:47 – How to connect with Patrice “Sway the Pro”58:22 – Free training information58:56 – Closing the Vault with Ash CashAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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