What if upgrading your business’s lighting could pay for itself — and an energy company covered roughly half the upfront cost?

In Episode 74 of the KillerGrowth Podcast, Samuel sits down with Brandon McLey, founder of Titan Lighting, to talk about the surprisingly complex business behind something most of us barely think about: light.

After nearly two decades in the electrical distribution industry, Brandon left the corporate world in 2023 to build Titan Lighting. He shares what pushed him to make the jump, the inefficiencies he saw in the traditional construction and lighting industry, and how Titan helps contractors, developers, architects, and business owners find better lighting solutions without overpaying.

They also dig into Evergy’s commercial lighting rebate program, which can cover roughly 50% of qualifying LED retrofit projects, why billions of fluorescent bulbs are still in use, and how dramatically LEDs can reduce energy and maintenance costs.

And then things get nerdy.

Brandon explains why some streetlights suddenly turn purple, how LED color temperature actually works, why lighting affects your circadian rhythm, how the wrong light can completely change the appearance of a room, and why some people can actually see fluorescent lights flickering.

They also talk about the realities of entrepreneurship: cash flow, competitors, hiring, building relationships, and Brandon’s vision for growing Titan Lighting into a $10M+ regional business.

In this episode:

• Leaving a billion-dollar company to start Titan Lighting

• Why commercial lighting projects are often over-designed

• How value engineering can save building owners money

• How Evergy’s LED rebate program works

• The real ROI of replacing fluorescent and metal-halide lighting

• Why some LED streetlights turn purple

• Color temperature and the science behind LED lighting

• How lighting affects sleep and circadian rhythm

• The challenges Brandon didn’t expect when starting a business

• Building a company around relationships instead of transactions

• Brandon’s plan to grow Titan Lighting to $10M+ and multiple locations

If you own a business, work in construction, or have ever wondered why the lighting around you looks the way it does, this conversation will make you look at light completely differently.

Learn more at https://killergrowth.com