The Business of Being You: Personal Branding, Leadership & Resilience
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The Business of Being You: Personal Branding, Leadership & Resilience
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In this episode of Fractional Frequency, we sit down with Paige Arnof-Fenn, Founder & CEO of Mavens & Moguls, a global fractional CMO firm she built more than two decades ago, long before fractional leadership became mainstream.
Paige shares lessons from a career spanning Wall Street, Procter & Gamble, Silicon Valley startups, and more than 25 years as an entrepreneur. We explore why she chose the fractional model after 9/11, why a portfolio of clients can provide more resilience than a traditional corporate career, and how marketing has evolved from intuition to a data-driven discipline.
We also dive into the growing importance of personal branding, why everyone is responsible for managing their own reputation, and what leaders often get wrong about marketing, AI, and social media.
From bootstrapping a business and making difficult decisions about clients and team members to building a global network of independent professionals, Paige offers practical lessons on leadership, culture, resilience, and building a business on your own terms.