How One Founder Built a Business Across Continents
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How One Founder Built a Business Across Continents
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Episode 10: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Brendan Lebitsch (https://www.linkedin.com/in/brendanlebitsch/) about his entrepreneurial journey, insights into manufacturing and sourcing in China, and how AI tools are transforming his business operations.
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Brendan Lebitsch founded High Life Tech at just 18 years old, starting with custom phone cases that allowed customers to print their designs. Over time, the company evolved, expanding its product range to include keychains, lanyards, and more.
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Chapters
- 00:00 Introduction to Brendan Lebitsch and His Ventures
- 07:57 Operational Challenges in Merchandise Development
- 09:49 Leveraging Technology and AI for Efficiency
- 18:21 The Role of AI in Business and Creativity
- 21:36 Rebranding to Off Menu: The New Direction
- 24:06 Advice for Aspiring Entrepreneurs
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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.