Select from 500+ high-quality, ready-to-ship scents 👉🏻 luxaroma.com

Most new makers choose scents based on personal taste, not commercial demand. In this new episode, Shane breaks down the fragrance profiles that actually sell in 2026, why most makers get their range wrong, and how to build a launch lineup that customers understand instantly and reorder repeatedly.

◼️ The eight fragrance families every profitable range needs

◼️ Why familiar scent profiles outperform obscure blends

◼️ How to build a 10–12 scent launch range that grows with data

Timestamps:

00:00:00 Introduction

00:00:52 - Personal Taste vs. Business Strategy

00:01:12 - Role of Familiarity in Scent Selection

00:01:55 - Selling Online: The Challenge of Scent

00:02:17 - Strategic Scent Selection

00:02:59 - Fragrance Families That Drive Sales

00:03:10 - Fresh, Clean Scents

00:03:32 - Familiar Floral Scents

00:03:53 - Tropical Escape Scents

00:04:15 - Gourmand Comfort Scents

00:04:26 - Fruity Crowd Pleaser Scents

00:04:36 - Celebration or Gift Scents

00:04:57 - Nostalgia Scents

00:05:20 - Premium or Beauty-Inspired Scents

00:05:30 - Building a Balanced Range

00:06:02 - Importance of Vanilla Scents

00:06:23 - Avoiding Overrepresentation of One Category

00:06:55 - Starting with a Tight Range

00:07:47 - Importance of Data in Fragrance Business

00:08:08 - Rapid Testing and Supply Chain

00:08:30 - Practical Launch Strategy

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