Big Picture: Expedia's AI Protocol Exposes the Data Fragmentation Crisis
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Big Picture: Expedia's AI Protocol Exposes the Data Fragmentation Crisis
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Most hospitality organisations lack unified data infrastructure, not AI capability. Confident algorithms operating on siloed information create guest experience failures at scale.
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A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated and presented in an AI voice.
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