Practical Playbook: Expedia Embeds AI Before the Search Begins
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Practical Playbook: Expedia Embeds AI Before the Search Begins
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Expedia's new in-feed booking system surfaces trip ideas within social platforms, bypassing traditional search entirely. For specialist operators, the real threat is invisibility-being excluded from the platforms where travellers actually discover trips.
About The Invisible Concierge
A five-minute morning briefing on AI, agentic search and the future of travel marketing, built for senior travel marketers who'd rather stay ahead than catch up. Every episode covers what's changing in how travellers discover, consider and book – from AI agents and agentic commerce to search visibility, audience behaviour, and what it all means for travel brands right now. Each episode is AI-generated and presented in an AI voice.
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