Amazon Profitability: The Real Reason Your Amazon Ads Aren’t Working Titelbild

Amazon Profitability: The Real Reason Your Amazon Ads Aren’t Working

Amazon Profitability: The Real Reason Your Amazon Ads Aren’t Working

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Most Amazon brands are optimising the wrong metrics.


And it’s destroying their profit.


In this episode of the Amazon Profitability Problem Solved Podcast, I sit down with Andrew Bayliss (AdLabs) to break down what actually drives performance inside Amazon Ads today.


What we cover:


→ Why ACOS and ROAS can mislead leadership teams

→ The metrics that actually matter at scale (and why they differ by category)

→ Why growth and profitability often conflict — and how to navigate it

→ The real relationship between PPC, SEO and organic ranking

→ How top-performing brands think differently about Amazon

→ What most brands get wrong about scaling ads


About the guest:


Andrew Bayliss is the co-founder of AdLabs, an Amazon advertising platform built to bridge the gap between manual control and automation.


With years of experience across brands and agencies, Andrew brings a deeply practical perspective on how Amazon actually works today.


Who this is for:


→ Ecommerce Directors

→ Founders scaling on Amazon

→ Heads of Ecommerce & Operations

→ Brands doing £1M+ on Amazon


Resources mentioned:


→ AdLabs (free trial available)

→ AMC reporting & audience strategies

→ Organic ranking framework




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