What will separate winning ecommerce brands from everyone else in 2026?

In this episode, Emma Bagley sits down with ecommerce expert, author and podcast host Chloe Thomas to unpack the biggest shifts happening across DTC, Amazon, AI and ecommerce growth strategy.

After interviewing 800+ brands and ecommerce leaders, Chloe shares the 3 foundational areas brands must master to stay competitive:

→ Customer research & behavioural psychology

→ Cross-business strategic clarity

→ Feeding the algorithm with better data

They also discuss:

→ Why most brands are using AI completely wrong

→ The biggest mistake ecommerce businesses made in 2025

→ Whether Amazon is still worth it for DTC brands

→ TikTok Shop vs Amazon

→ Why operational silos are killing growth

→ The future of SEO in an AI-first world

→ How brands should actually think about marketplaces

If you're an ecommerce founder, Head of Ecommerce or Amazon brand looking to scale profitably in 2026, this episode is packed with strategic insight and practical takeaways.

Featuring: Chloe Thomas, founder of Ecommerce MasterPlan and one of the most respected voices in ecommerce strategy.

Host: Emma Bagley, Founder at ZEAL Agency

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You don’t scale Amazon by spending more on ads.

You scale it by converting better.

In this episode, Emma Bagley speaks with Daniela from Mindful Goods about the real driver of Amazon profitability: Using CRO principles to build product detail pages that triple sales

They break down:

→ Why copying DTC creatives to Amazon fails

→ The hidden mistakes costing brands sales

→ How to localise listings across UK, US & EU

→ A step-by-step testing strategy for images & content

→ Why most brands focus on the wrong metrics

Plus, Daniela shares how one brand increased sales by 600% in 30 days simply by fixing their listing.

If you're investing in PPC but not seeing returns, this episode will change how you approach Amazon.

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Most businesses selling on Amazon overlook a simple yet powerful web of tweaks that can dramatically boost their profitability - if they understand how to optimize click-through rates effectively.

John Aspinall, Amazon growth strategist and creative mastermind, breaks down the no-fluff strategies that can increase sales and maximize ad spend in ways you’ve never considered.

In this episode, John reveals why focusing solely on conversion overlooks the entire customer journey — and how a tiny shift in your hero images and listing titles could skyrocket your visibility and revenue.

With over 20 years in e-commerce, John shares the exact tactics top brands use to improve clickability without wasting money on useless tests or guesswork. You'll discover how to leverage product packaging, image quality, and category-specific tactics to captivate shoppers immediately. Plus, John debunks common myths around title testing, showing you why data-backed SEO trumps consumer opinion every time.

We break down:

• How to craft hero images that sell on a glance
• The categories most prone to visual mistakes and how to avoid them
• Why mobile-first optimization can make or break your success in 2023 and beyond
• The true impact of Amazon’s evolving ad landscape and what’s coming next
• Practical steps to continually test and refine your listing for sustained growth

Why does all this matter? Because missing these simple optimizations can leave thousands of dollars on the table — especially as customer attention continues to shift to mobile and quick decision-making. If you're serious about growing your Amazon business profitably, understanding these core principles is essential.

Whether you're an established brand, a seasoned seller or just starting out, this episode arms you with actionable insights to make every listing more clickable and your ad spend work harder. Don't let your competitors outshine you with better visuals — learn how to stand out today!

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