In this episode of Data Planet, host Emma Davis interviews Keal Blache, Vice President of Global Partnerships and Strategy at vivenu. They explore how the experience economy is being reshaped by modern, API-first ticketing infrastructure that powers sports, entertainment, and live events at scale, positioning vivenu as the invisible layer enabling data-driven commerce similar to how Stripe supports payments and Shopify supports e-commerce.

A key theme is how behavioral signals and first-party data—from ticket purchases to add-ons like merchandise, travel, and premium experiences—are transforming fan engagement into a more seamless, high-value journey for both organizations and audiences.

The conversation also dives into the evolving role of personalization in live experiences, including how venues can segment audiences such as students, alumni, donors, and first-time buyers to deliver tailored offers while carefully balancing trust, relevance, and the “creepy line” in data-driven marketing.

Ultimately, the episode highlights how connected data ecosystems in sports and entertainment are driving loyalty, emotional connection, and repeat engagement by making experiences more intuitive, memorable, and personalized without losing authenticity.

vivenu website: https://vivenu.com