Jo welcomes Zoe Scaman, Founder and Keynote Speaker at Bodacious, CSO at 77X (Luka Dončić).

A strategist, writer, and advisor working at the intersection of creativity, technology, and organizational transformation, Zoe has over two decades over experience in advertising and innovation. She helps organizations reimagine how they create and operate.

Zoe has also authored influential pieces including The New Fandom Formula and The Multiplayer Brand. Her viral essay Mad Men. Furious Women exposed harassment in advertising and was featured in The Times, The Guardian, and Fast Company.

In May 2025 Zoe was inducted into BIMA's Hall of Fame.

TOPICS COVERED:

- Being academic. Rebellious. And expelled.

- A first job in advertising via a newspaper ad.

- Having a portfolio career before it became a thing.

- Finding strategy by chance, then following gut instinct.

- The secret ingredient to Zoe’s success.

- Plotting the future with brands, Enrique Iglesias and DJ Kahled.

- What’s cooking: Philanthropy with teeth & being a futurist in residence.

- Set the vision and trust the process.

- Fighting the fight for greater equality and better work.

- Using AI as a positive prosthetic (and the pipeline problem).

- Putting in the work as a keynote speaker.

- Is the industry ‘cheaper, faster’ mindset missing the bigger picture?

- Mentors and how success tastes right now.

Zoe’s Goody Bag of Advice:

- Hone your own voice.

- Write your way in.

- Life's too short to work with dickheads.

Zoe's substack, Musings of a Wandering Mind: https://zoescaman.substack.com/

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