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Behind the Facade

Behind the Facade

Von: Behind the Facade
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Behind the Facade is a monthly podcast hosted by Jake Gorry, Director of Proline, and Daniel from Complex Facade Install.

Having both started in the construction industry at around 14 years old, Jake and Daniel bring decades of hands on experience working across facade installation, major projects, and running construction businesses.

Each month they sit down to have an honest conversation about the industry. From facade systems and project challenges to the lessons learned from years on site and behind the scenes of running construction companies.

The goal is simple. Real conversations about construction from the people who live it every day.

Behind the Facade 2026 Ökonomie
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  • The Reality of the Construction Industry: Apprentices, AI and the Future of Construction

    The Reality of the Construction Industry: Apprentices, AI and the Future of Construction
    Mar 13 2026

    Welcome to the first episode of Behind The Facade.

    What does it actually take to build and run a construction business?

    In this episode, Jake and Daniel talk about what life really looks like behind the construction industry. From 3:20am alarms and morning boxing sessions to running demanding businesses and raising families, this conversation explores the habits, discipline, and mindset required to operate in one of the toughest industries there is.

    Most people see the finished buildings. Very few see the pressure, decisions, and sacrifice required to build them.

    This episode dives into the real routines, lessons, and challenges that shape the people behind the projects.

    If you’re interested in construction, entrepreneurship, leadership, discipline, or business, this conversation gives a raw look into the reality behind it all.

    Welcome to Behind The Facade.

    Timestamps

    00:00 Introduction

    15:54 Why Facades?

    36:01 The First Opportunities

    59:48 Hard Conversations

    1:03:01 Marketing, AI, Apprentices

    Topics discussed:

    Construction industry

    Running a construction business

    Entrepreneurship and leadership

    Building a team and managing pressure

    Discipline, routine, and early mornings

    Opportunities in the construction industry

    Marketing and AI in construction

    The future of apprenticeships
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    1 Std. und 28 Min.
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