I just wrapped up my winter bootcamp, and for the first time ever, things didn’t go according to plan.

Signups were slow, ads were wildly expensive, and we started the bootcamp nearly $13K in the red. Not exactly the launch you hope for.

But what happened next completely changed how I think about growth, niching down, and building a business that actually works.

In this episode, I share:

• Why 350 attendees outperformed a previous 800-person bootcamp
• What went wrong during this launch (and why signups stalled)
• The real numbers behind the bootcamp and ad spend
• The surprising power of quality over quantity when you niche down
• How emotional regulation and strategy kept me out of panic mode
• Why this experience pushed me to rethink my reliance on ads
• The visibility strategy I’m pivoting to instead

This launch scared me, but it also reminded me that sometimes numbers that look like “failure” are actually pointing you toward the better strategy.

If you run your own business (or want to), this behind-the-scenes breakdown is one you won’t want to miss.

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Links & Resources:
→ Amy Porterfield

→ Escape Plan Bootcamp Waitlist

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• Create your personalized move abroad plan
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#138 I Moved to Spain to Slow Down… But My Old Workaholic Habits Came With Me