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Full Fat Marketing

Full Fat Marketing

Von: Leonora Brebner
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Full Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered.


Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant.


Through bite-sized episodes, you’ll learn the psychology behind restaurant marketing, food brand strategy, customer loyalty, and what actually drives repeat customers in today’s hospitality industry.

Expect honest insights, real brand examples, and practical thinking on topics like restaurant growth strategy, brand positioning, customer retention, café marketing, food product branding, and hospitality marketing.


If you run a restaurant, café, food brand, or hospitality business - and want customers to choose you again and again - this podcast will help you understand why.


New episodes every weekday.

© 2026 Full Fat Marketing Marketing & Vertrieb Ökonomie
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  • From $0 to a $1B Brand: The Marketing Strategy Behind Oatly

    From $0 to a $1B Brand: The Marketing Strategy Behind Oatly
    Mar 12 2026

    Oatly didn’t win because oat milk was new.

    They won because they built a cultural brand instead of just selling a product.

    In this episode, Leonora breaks down the strategy that turned a small Swedish company into a billion-dollar brand.

    ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

    💬 And leave a comment: what makes people come back to your restaurant?

    And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

    Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

    Check out our website: https://www.lrbcreative.com/

    Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

    Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
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    6 Min.
  • Why Most Restaurant Loyalty Programs Fail

    Why Most Restaurant Loyalty Programs Fail
    Mar 11 2026

    Points and discounts don’t actually build loyalty.

    In this episode, Leonora explains the real reason most restaurant loyalty programmes fail, and introduces a much more powerful concept: the next-visit trigger.

    Because the best brands give customers a reason to come back before they leave.

    ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

    💬 And leave a comment: what makes people come back to your restaurant?

    And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

    Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

    Check out our website: https://www.lrbcreative.com/

    Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

    Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
    Mehr anzeigen Weniger anzeigen
    4 Min.
  • The One Thing 95% of Restaurants Get Wrong

    The One Thing 95% of Restaurants Get Wrong
    Mar 10 2026

    Contraty to popular belief, people don’t choose restaurants based on food alone.

    They choose them based on the role the restaurant plays in their life.

    In this episode, Leonora explains the Restaurant Role Framework and the four positions every restaurant tends to fall into.

    ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

    💬 And leave a comment: what makes people come back to your restaurant?

    And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

    Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

    Check out our website: https://www.lrbcreative.com/

    Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

    Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
    Mehr anzeigen Weniger anzeigen
    4 Min.
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