A rug cleaning company in Arizona just cracked the code on social media without ever paying for ads. Miranda Gwilliam from Rug Worx joins me to explain how she and her husband turned their family business into an industry authority with 900,000 followers across platforms.

I started following their page because the content was impossible to ignore. Real production work. Real problem solving. Real people who actually show up on camera, even when they don't want to. What grabbed me was how they built something that resonates with both industry professionals and high-end homeowners, while keeping their kids as their absolute priority.

Miranda breaks down the exact strategies that moved the needle, why going viral on TikTok changed everything, and how they've stayed referral-only for 22 years while still dominating digitally. If your social media feels stale or you're chasing followers who never turn into customers, this conversation will shift how you think about it all.

"My love language is referrals." – Miranda Gwilliam

In This Episode:

- The #1 growth strategy for any business

- Hidden revenue streams like rug storage nobody talks about

- NC Rapid Fire Hot Seat with Miranda

- The TikTok turning point and going viral their very first weekend

- What most rug and flooring businesses get wrong on social

- Why perfection kills good content before it ever posts

- Why posting time matters less than you think

- How to attract higher-end clientele on social media

- Building long game referral networks with interior designers

- When to say no and how to fire a client the right way

- Upcoming events like Textile Pro Masters and the ARCS convention

- Miranda's private coaching services

Connect with Miranda and Rug Worx:

- Website: https://rugworx.com/

- Instagram: https://www.instagram.com/rugworx/

- TikTok: https://www.tiktok.com/@rugworx

Connect with Mal and NC Carpet:

- Website - https://www.n-ccarpet.com/

- Facebook - https://web.facebook.com/nccarpetmachines/

- Instagram - https://www.instagram.com/nc_carpet_binding/