This week's episode, Steve chats with Oliver Towner all about what it's been like taking on a 150-year-old family-run business, the ins and outs of the funeral industry & its biggest misconceptions. Plus, Oliver shares what it was really like working his first funeral, navigating Covid & why sustainability is a growing factor in all funerals.

00:00 Intro

01:58 Growing up in a family business

03:12 What Oliver did before joining the business

05:30 First day working on a funeral & the day to day jobs

08:38 Biggest misconceptions about funerals & funeral directors

10:30 Furniture side of funerals

13:00 Oliver taking on the role as Managing Director & the transition from taking over from his dad

19:50 What covid was like in the funeral industry

23:35 Hardest point of Olivers time so far

25:31 Olivers release from the pressures

28:50 Olivers ‘Baptism of fire’

30:27 Olivers plans for the business

34:10 Biggest changes Oliver has made

35:20 Sustainability in the industry

38:52 Why Towners dont do any specific marketing

42:30 How data works in the funeral industry

44:54 Biggest risks going forward in the industry

47:00 Grief & Death - why dont we talk about it

53:00 Quickfire Questions

59:40 Outro

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