THE PREMIUM WAY Podcast Titelbild

THE PREMIUM WAY Podcast

THE PREMIUM WAY Podcast

Von: Yasmin Breden
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 THE PREMIUM WAY is a podcast about the psychology, standards, and identity behind true premium brands. Hosted by Yasmin Breden, this space explores what actually creates demand, authority, and cultural relevance — beyond aesthetics, tactics, or surface-level branding. You’ll learn why premium is not created through visuals alone, but through clarity, leadership, and the ability to normalize a higher standard — and how aesthetics, perception, and substance work together to position you as someone people trust, respect, and choose. This podcast is for founders, creatives, leaders and brands who don’t just want to look premium — but become unmistakable. Because aesthetics open the door. Authority gets commitment. And premium brands are fluent in both.© Yasmin Breden. All rights reserved.
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  • N°5 - The Truth About Price Raises (and what you must know before raising yours)

    N°5 - The Truth About Price Raises (and what you must know before raising yours)
    Feb 23 2026
    Most people raise their prices too soon. They change the number — but not the identity behind it. And that’s why they panic-discount, over-deliver out of guilt, attract misaligned clients, or quietly sabotage their own growth. In this episode, Yasmin breaks down why price raises fail — and what actually needs to happen first. Not mindset tricks. Not fake confidence. Not “holding the boundary.” But building the internal inevitability that makes your new price feel natural, congruent, and unquestionable. Because premium pricing isn’t something you perform. It’s something you become. This episode will show you how to know when you’re ready — and how to build the foundation if you’re not.
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    28 Min.
  • N°4 - How To Move Upmarket Without Abandoning Your Current Clients

    N°4 - How To Move Upmarket Without Abandoning Your Current Clients
    Feb 21 2026
    Moving upmarket is one of the most misunderstood transitions in business. Many founders hesitate to elevate their positioning, pricing, or standards — not because they lack the ability, but because they fear abandoning the very people who supported them early on. But moving upmarket isn’t rejection. It’s refinement. In this episode, Yasmin breaks down what it really means to evolve your brand without diluting your authority, betraying your identity, or artificially holding yourself back out of guilt. Because premium isn’t built by staying accessible to everyone. It’s built by becoming fully aligned with who you’ve become.
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    26 Min.
  • N°3 - The Aesthetics Trap (& why ugly brands still sell)

    N°3 - The Aesthetics Trap (& why ugly brands still sell)
    Feb 20 2026
    When people want to elevate their brand, they usually start with visuals. New photos. New colors. New logo. But here’s the uncomfortable truth: some of the ugliest brands still outsell the most aesthetic ones. In this episode, I break down why aesthetics are not the driver of demand — and what actually creates commitment in premium positioning. Because aesthetics open the door. Authority makes people walk through it.
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    17 Min.
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