Design for Collectives — Mini Episode: Energy Is a Social Value
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Design for Collectives — Mini Episode: Energy Is a Social Value
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In this mini episode of Design for Collectives, Sonja Oliveira, Associate Dean and Professor in Architecture and Sustainability Design Innovation at the University of Strathclyde, explores why energy use is shaped as much by social identity as by technology.
While energy policy often focuses on smart devices, efficiency, and cost, this episode looks at the social forces behind everyday decisions. Drawing on Social Identity Theory and research into community energy behaviour, Sonja explains how belonging, trust, and shared norms influence what people see as responsible energy use.
From neighbourhood solar projects to everyday household routines, energy practices are embedded in relationships, habits, and collective values. When people identify with their community and trust those around them — they are more likely to engage in energy transitions and adopt flexible behaviours.
Designing effective energy systems means recognising the social reality of how people live, connect, and make decisions, not just how much energy they consume.
Next time: People power; the real drivers of energy flexibility.
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