Design for Collectives — Mini Episode: The Power of People in Energy Flexibility Titelbild

Design for Collectives — Mini Episode: The Power of People in Energy Flexibility

Design for Collectives — Mini Episode: The Power of People in Energy Flexibility

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In this mini episode of Design for Collectives, Sonja Oliveira, Associate Dean and Professor in Architecture and Sustainability Design Innovation at the University of Strathclyde, explains what energy flexibility is and why it matters for a post-carbon future.


As renewable energy grows, balancing supply and demand becomes more complex and simply upgrading technology won’t be enough. Through a simple neighbourhood comparison, this episode reveals something surprising: strong community relationships can directly shape how people use energy.


Drawing on new research from the University of Strathclyde, Sonja explores how social identity influences energy behaviour, the difference between proactive and reactive energy managers, and why energy use is as much social as it is technical.


Next time: a closer look at proactive vs reactive energy behaviours.

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