Tired of copy-paste marketing advice and cookie-cutter applications? We open the studio and the playbook to show how “Create Cool Shit” became more than a motto—it’s how we hire, build brands, and keep work original in a sea of sameness. From skipping resumes to asking candidates for proof of work, we explain why taste, judgment, and intent matter more than bullet points and why a strong personal brand is the best cover letter you can publish.

We dig into the reality of trends: they’re useful, but only as raw material. You’ll hear how we flip trending formats into on-brand stories, the difference between posting to post and posting with a purpose, and the messy, very human process behind ideas that land. We even debate whether a “wrong your” can be strategic—because controversy and tiny frictions keep people on the post—but we draw clear lines on doing it with integrity so reach doesn’t cost you trust.

Along the way, Bailey shares a viral Barstool-worthy moment that proves personality can open doors, and we get candid about feed hygiene, client perception, and why agencies always check your socials. If you’re applying for a creative role, we lay out concrete ways to stand out: build something specific, show how it fits the audience, and demonstrate range across voices. If you’re growing a brand, you’ll get frameworks for choosing trends, sharpening voice, and measuring whether a post actually does a job.

Create cool sh*t. Show your work. Choose originality when the algorithm begs you to blend in. If this hit home, follow the show, share it with a friend who needs a nudge, and leave a quick review telling us the boldest way you’d apply without a resume.