Most creative leaders think asking for a smaller budget will help them get approval for a studio. They're wrong. In this episode, Lauren Jensen of Provost Studio explains why that approach backfires, and shares the frameworks she uses to help in-house teams navigate the complex process of winning studio approval. From deciding whether to build in the first place through execution and beyond, Lauren reveals why this is fundamentally a transformation project about people and relationships, not technology and equipment.

Lauren Jensen is Vice President of Growth and Partnerships at Provost Studio, a firm that designs broadcast studios and camera-ready branded spaces for major corporations including NASCAR, Atlanta United, and Fortune 500 companies. She helps creative teams translate technical needs into business language that resonates with leadership, and guides them through the organizational challenges of securing approval, building internal partnerships, and executing studio projects. Before joining Provost Studio, Lauren spent over a decade working at experience design agencies and led transformation initiatives at Disguise, a virtual production technology company.

• Whether building makes sense versus continuing to rent or outsource
• Why asking for too little budget is one of the biggest mistakes creative teams make
• Building authentic relationships with Facilities, IT, and other internal partners early
• Managing the studio approval process alongside day-to-day responsibilities
• Why studios should be treated as transformation projects, not just technical upgrades
• What happens after the build: preparing for unexpected demand and use cases

• Learn more about Provost Studio at www.provost-studio.com
• Connect with Lauren on LinkedIn at https://www.linkedin.com/in/laurendjensen/
• Follow Provost Studio on LinkedIn at https://www.linkedin.com/company/provost-studio/

• Learn more about Jesse's work at www.infocusconsulting.net
• Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessekrinsky
• Have a creative ops challenge you're facing? Want to be a guest on the show? Reach out at jesse@infocusconsulting.net

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