Is outbound marketing actually dead, or is it just getting less crowded?

Episode Summary

"Outbound is dead." You've heard it, but here is why you should love that rumor: it keeps your competitors out of the game.

In this video, we explore the reality of lead generation for blue-collar industries. We discuss why many business owners "go to die" on their leads because they lack the infrastructure to call them back fast enough. We also dive into the "Wonky" world of call centers, explaining why building one yourself is often a distraction that costs more time and energy than it saves.

Timestamps

(Base on conversation flow)

00:00 - The "Outbound is Dead" Myth: Why less competition is better for you.

01:15 - Where Leads Go to Die: The importance of "Speed to Lead".

02:45 - The VA Experiment: How a single hire changed the business trajectory.

04:10 - The DIY Call Center Trap: Why you shouldn't build it yourself.

06:30 - Management Overhead: Training, QA, and the "Foreman" problem.

08:50 - The Contract Philosophy: Why month-to-month is the only way to go.

10:45 - Proof in the Pudding: Real results in Solar and Roofing.

12:20 - Roofing vs. HVAC: Lifetime value and lead generation strategies.

14:40 - The Complacency Problem: Why many blue-collar owners fail at marketing.

16:15 - The Follow-Up Gap: The importance of a CRM and chasing the "No"

👉 Watch until the end for real-world insights from someone who’s done it at scale.

Connect with today’s Guest

👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco

👤 Carlos Reyes
LinkTree → https://allinnation.com/carlos

📘 Facebook → / officialcarlosreyes
📸 Instagram → https://www.instagram.com/carlosreyes/

#PeterRoth #CarlosReyes #outbound marketing #Entrepreneurship #MarketingMyths