Most companies post from one brand account and wonder why nobody cares. People follow people, not logos. That is why employee-led content consistently beats “corporate social” for reach, trust, and conversions. In this episode of Business Breakthroughs, Vincent sits down with Aizhan (MIT Sloan), founder of Diffusio, an AI platform designed to help companies scale authentic social media presence through their employees, without asking employees to “become influencers.” ✅What Diffusio solves - Employees do not have time to post consistently. - Most employees do not know what to post. - Compliance risk stops content before it starts. ✅How it works (simple) - The company (PR/marketing) selects compliant topics and approves direction. - Diffusio analyzes each employee’s past posts and writing style. - AI generates personalized posts for different roles (finance, sales, ops, etc.) in minutes. - Posts roll out across time zones and days so it looks natural, not copy-pasted. Real traction (not theory) Aizhan shares early adoption wins in Kazakhstan, including PwC, banks, and partnerships tied to government and regional organizations, plus plans to expand into MENA, Europe, and the US. The underrated growth lever they both agree on Relationships compound. Aizhan’s rule: have at least one meal a day with someone new to build trust and a network that opens doors, but only a strong product keeps them open. If you are a founder, marketer, or leader trying to grow B2B trust faster: This episode shows how to turn your team into a scalable distribution engine without burning them out. Want Diffusio for your company? Connect with Aizhan Balabatyrova and request a walkthrough to see how Diffusio can activate your employees as your most trusted marketing channel. Want the relationships behind the results? Join our masterminds and upcoming events here: https://themastermindalliance.co.uk/events-555771 Subscribe for more conversations on AI, branding, and business growth. Comment: If you could automate employee advocacy, what would you want your team posting about first: wins, culture, hiring, or product?