01: The Thin Line Between Marketing and Propaganda
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01: The Thin Line Between Marketing and Propaganda
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The Thin Line Between Marketing and Propaganda or: How to Sell Socks Without Overthrowing a Small Democracy.
In this opening episode, Sean Makin explores an uncomfortable truth:
marketing and propaganda are essentially the same thing, except one has better fonts and fewer revolutions.
We dig into:
• Intent: persuasion vs recruitment
• Emotion: joy, fear, rage, and nostalgia for a past that never existed
• Truth (and its suspicious cousin, “truth-adjacent”)
• Repetition, volume, and why jingles haunt your shower thoughts
• “Us vs Them” narratives — and why you’re always cast as the hero
• Whether audiences are treated as intelligent beings… or cattle in hats
It’s a playful but pointed look at influence, ethics, and the fine line between being persuaded and being quietly shouted at.
If an advert feels like it was written by a Bond villain, this episode might explain why.
Listen now and next time you see a campaign, ask yourself:
Is this trying to sell something to me… or recruit me for something?
Stay sceptical. Stay alert.
And for the love of marketing - question the tagline.
