02: Starting a Business & Building a Brand
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02: Starting a Business & Building a Brand
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A Mostly Harmless Guide to Doing the Impossible (Poorly at First)
Starting a business is ridiculous.
In Episode 2 of The Overthinker’s Guide To Modern Marketing, Sean Makin dives into the messy, absurd, and oddly magnificent reality of building a business and a brand in the modern world.
From the unglamorous power of consistency to the necessity of resilience, obsession, weirdness, and simplicity, this episode explores why certainty is overrated — and why most great brands are built by people who keep going despite having no clear idea what they’re doing yet.
Expect:
• Leaky funnels and looping customer journeys
• Creative chaos and questionable decisions
• Existential reassurance for founders and marketers alike
This episode is for anyone who’s ever stared at a spreadsheet, a KPI dashboard, or a printer and thought: surely it shouldn’t be this hard.
Because it is hard.
And somehow, it’s still worth it.
